10 Years Covering The Search Industry

Dec 2, 2013 • 8:54 am | comments (69) by twitter Google+ | Filed Under Blog Administration

“SearchTen years ago today was my first post on the Search Engine Roundtable and I have not stopped since. I've been writing about search, SEO, Google, Bing, Yahoo and search engines that have come and gone for ten straight years. On average, I push out five articles a day on this site - it still amazes me to this day that there are five new things I can talk about within the search niche daily.

I've spent 30% of my life writing about search engines, when I think of it that way, it is a bit scary. Let me break down the stats for you. There are about 18,000 articles on this site since we launched, about 15,000 I've written myself, or about 83% are from me. I wrote over 5,000 stories on Search Engine Land since 2006, when we launched it and who knows how many at Search Engine Watch back in the day. This year, I've written about 1,700 stories on search over here and we had over 20,000 comments (not marked as spam). So as you can see, I write a lot about search.

Videos are something I've been keeping up here as well. I posted about 50 videos this year, each around 10 or more minutes long. So that is about 500 minutes of SEO video content produced in the past year here. I hope you like them, I've been trying different things to make them more useful.

The best part, for me at least, is that we have not changed much from the original purpose behind this site. That is - to bring to you the most talked about discussions going on within the search community through the discussion forums and social networks. You guys are busy - you don't have time to be part of every conversation going on. We look for the most important discussions and bring them to you over here.

Without there being a search community - which means you guys - this site would not exist. So thank you!

Yearly Recap:

If I had to sum up the year in search marketing in a few of paragraphs, this is how I'd do it.

On the Google algorithm end, we had the Panda algorithm get rolled into a more routine monthly push cycle, where Google no longer even confirms or acknowledges Panda refreshes. Google's Penguin algorithm was updated twice in the past year, we had version 2.0, which was the fourth update, and version 2.1, which was the fifth update. Google also released a spam algorithm targeting heavily spammy queries. Let's not forget the Mugshot algorithm and merchant quality algorithms. Of course, Google quietly said they rewrote their whole algorithm and code named it Hummingbird, oh, by the way.

Google seems to have stopped updating the Toolbar PageRank values, which may be a good step forward. But we still see big brands getting in trouble with penalties with Google including the BBC for links, Mozilla, Sprint, Interflora and others. Both very dark link networks like Ghost Rank and others were targeted this year, while the big text broker, Text Link Ads was also hit. Plus, Google ditched out more details on manual actions, adding transparency to manual penalties. Which brings to me finally yielding to Google and nofollowing my paid links after years of stubbornness.

We know mobile SEO has become an important topics, while SEOs prepare for a big social push in the near future. Google changed their design from the black bar to the white app launcher. They launched KitKat and Google Glass, dropped virtually all keyword data (aka not provided), shut down Google Reader and iGoogle and turned 15 years old. Google's change to image search wrecked havoc on traffic for image web sites.

We lost legends in our industry, from the great Ted Ulle of WebmasterWorld and Phil Payne from Google's Webmaster Forums. While other legends stepped down, such as Jill Whalen.

Overall, it was a pretty amazing year in search - when you look back. 2014, will indeed be interesting.


This year we had about 8 million pageviews, which is not a huge increase from last year. The average time on this site improved a lot, doubled from last year - so that is good. Our mobile traffic was 13.5% of our traffic, up from 7.4% the year before. Chrome users are 40% up from 25% the year before, Firefox is 22% up from 19% the year before, IE is 20% down from 44% the year before, Safari was 10%, up from 6.3% the year before - so IE took a major hit here. On the mobile device front, the stats did not change much, 35% iPhone, 20% iPad, 8% Android. Our not provided average in 2013 was 60%, up from 40% in 2012 but last month it was closer to 90%. Our social traffic is up 15% with Twitter being number one, followed by Facebook and Google+. Our search traffic 19% of our overall traffic, with Google accounting for way too much at 95% up from 92% last year. We wrote over 1,700 stories this year, that is over 100 more than last year. We had over 20,000 comments this year, that is over 5,000 more than last year. Plus we published over 50 videos, like last year, and our youTube channel has over 5.2 million views.

Google Penguin:

Google Panda: Google Hummingbird: Google Misc Algorithms: Google Misc Updates: Google Penalties: Google SEO/Webmaster: Google Not Provided: Google's Matt Cutts Video Answers: Google Rich Snippets: Google Webmaster Reports: Google Search Interfaces & Features: Google AdWords: Google AdSense: Google Mobile/Glass: Google Maps: Bing: Yahoo: Facebook: Business Industry: Community Industry: Logo:

Previous story: Blocking GoogleBot By Accident? No Long Term Damage, Google Said.



12/02/2013 02:10 pm

Awesome. I hope you stay with us for the next 5 decades too before you retire your SEO.

Marie Haynes

12/02/2013 02:11 pm

Congrats Barry! I reference your site almost daily. Keep up the good work!

Roman Bębenista

12/02/2013 02:13 pm

Congrats Barry! Thanks for all the work!

Stuart David

12/02/2013 02:22 pm

Congrats on the milestone and thank you on the up to date reporting, saved me from pulling my hair out on dozens of occasions!

Gilad Sasson

12/02/2013 02:25 pm

Congratulations Barry and Thanks for professional updated, relevant, great valuable content :), Very Impressive!

James Svoboda

12/02/2013 02:25 pm

Congratulations Barry! That is a ton of writing!


12/02/2013 02:41 pm

The most fabulous reference i ever got in my career. Whenever i am stuck in between some work i find solutions or gathered information from this search giant encyclopedia. Barry, you are just mind blowing with your words, the way you present your articles on your blog. 30% of your life is too small in-front of your work and dedication. Hats off man!!! Cheers and keep going... :) :)


12/02/2013 02:52 pm

Mazal Tov Barry on you are the KING!


12/02/2013 02:53 pm

Mazal Tov Barry you are the KING!


12/02/2013 04:28 pm

Congratulations, Barry!

Bobby Gaglini

12/02/2013 04:31 pm

Keep Calm and Barry On. Way to go Barry!!!


12/02/2013 04:59 pm

Amazing achievement Barry. Keep it rollin'.

Matt Cutts

12/02/2013 05:24 pm

Congrats on 10 years of coverage on Search Engine Roundtable! You've written a pretty epic number of stories. I enjoyed the recap of 2013, too!

Dr. Pete

12/02/2013 05:44 pm

Congrats, Barry! Ten years from now, we expect you to have cornered the Google Glass app market.

Yo Mamma

12/02/2013 05:53 pm

A job well done Barry. Now take a vacation. Like the Amazon guy said, all companies take a nose dive. Google is about to in a big way. I get a ton of down votes for many politically incorrect things I say, but when I comment on Google and its very negative influence on natural searches on the internet, I get a good balance of up votes. That should worry Mutt Cutts.

Yo Mamma

12/02/2013 05:54 pm

Destroyer of small businesses - Go away

Stuart McHenry

12/02/2013 05:58 pm

Congratulations Barry! This has become my go to source for anything a shaking in the SEO world. A great resource without the fluff.


12/02/2013 06:12 pm

Congratulations, Barry. The information and news updates that you've shared over the years have been one of the mainstays of the industry as a useful and reliable source of what people have been talking about within the search industry. Thank you very much for all of the time you've dedicated here and your hard work.

peter rota

12/02/2013 06:16 pm

I visit your site daily, and can't thank you enough for providing all the information you do. Congrats on 10 years!

Jeremy Mayes

12/02/2013 06:20 pm

Congrats on 10. We've had as much fun reading as you have writing!

Casie Gillette

12/02/2013 06:20 pm

Holy smokes! 10 years?!? This was one of the first blogs I began reading in 2005 and still read to this day! Thanks for all the great coverage, insights, and I look forward to many more years!


12/02/2013 06:21 pm

Congratulations, Barry! Thanks for the comprehensive coverage over the years!

Ben Pfeiffer

12/02/2013 06:21 pm

Congrats Barry! It's been a joy participating in this coverage over the years with you.

Mirela-Maria Iepure

12/02/2013 06:22 pm

Yay! Congrats and many, many years for more! :D

Eric Ward

12/02/2013 06:24 pm

Thank you for all you have done Barry. Our industry is better because of your hard work, diligence, accuracy, and dedication. There's an art to what you do that not enough people recognize.

Sol Hershkowitz

12/02/2013 06:25 pm

Congratulations! I have read most of the posts over the years and really enjoyed them. 10 more years... 10 more years...

Des Ireland

12/02/2013 06:34 pm

Congratulations. A wonderful resource for everyone trying to make sense of all these changes. Glad that you mentioned/remembered Phil Payne. He helped me once or twice and shared some wacky ideas and they were wacky but probably right.

Bryson Meunier

12/02/2013 06:44 pm

Congrats, Barry! We don't always agree on everything, but you know I've been a reader since the beginning and appreciate what you do. Keep up the good work!

Barry Schwartz

12/02/2013 06:45 pm

What's not to agree on? :-)


12/02/2013 06:49 pm

Thank you for your service Barry. Thanks for being our soldier of search, standing in the front lines so that we don't have to.


12/02/2013 06:50 pm

Congratulations Buddy. It's a lot of work that you do and we appreciate it.


12/02/2013 07:09 pm

Congrats Barry! Ten years is a big deal, keep up the good work.

PM Fiorini

12/02/2013 07:59 pm

Congrats Barry - Nice job! All your work is much appreciated by the search marketing community!


12/02/2013 08:49 pm

Your blog is definitely helpful. It allows to see, that most of the SEOs are simply uneducated people, trying to get a piece of the online pie. It proves, that any nonsense can be published, if it attracts attention of the audience. It proves, that in many cases there is no reason to dig deep while writing the content, just follow the certain yellow press rules. It proves, that behavior is the main online force. It shows, that the best way to build successful online business is to forget about search engines. It forces to respect more those, who try to do something new online, instead of chewing same gum day after day, year after year. Congrats Barry )

Craig Hamilton-Parker

12/02/2013 09:41 pm

Only discovered you since my business was tanked by Panda and i decided its time to learn SEO. Your articles, insights and community comments have been invaluable.

Daniel (Butz) Sherf

12/02/2013 09:57 pm

Congrats Barry and Mazal Tov! Keep doing the hard work for us. We'll pay you with likes and shares ; )

Barry Schwartz

12/02/2013 09:58 pm

Yea, make me a millionaire!


12/02/2013 10:13 pm

Congratulations Barry!! Yours is one of the top blogs I read on a near daily basis to keep up with all things search, and I hope to continue doing so over the next ten years. Keep up the awesomeness sir and please don't ever leave SEO!

Mark Clutts

12/02/2013 10:42 pm

Congrats and on behalf of google and bhw we thank you.


12/03/2013 12:43 am

Mazal Tov been reading your stuff ever since you started, truly helpful Thank you & may you continue till 120


12/03/2013 12:46 am

You're such a treasure! This blog wouldn't be the same without you.


12/03/2013 01:19 am

cool! hope soon will born a strong google competitor! People need to have freedom and be able to find what they looking for. Without any spyware hardware ids, nocookie tracking, "unnatural natural anchor links". They want to find content, NOT LINKS! Freedom from google, we need search and found. But not "search" but found wikipedia or youtube or brands VERY THIN content doorway pages all times! Peoples looking for information, but NOT FOR ONLY BRANDS (brands mostly for shopping, but not for information).


12/03/2013 01:28 am

Yummmyyyy, ONLY if it's Bazooka baby

Yogita Aggarwal

12/03/2013 02:51 am

Congrats and Many Thanks @rustybrick:disqus :) for serving webmasters from last 10 years though i am reading this from last 3 years. Its not an easy task to retain even a single visitor for such a long time and you are holding thousands of such visitors. Every morning after my Gmail i am in habbit to open your blog for checking new updates of search industry. Superlike for your journey of years :) Cheers,


12/03/2013 03:26 am

You have my likes and shares, your blog is the first one I open for quick updates, keep up the good work Barry!

Gaurav Srivastava

12/03/2013 04:44 am



12/03/2013 04:44 am


Soni Sharma

12/03/2013 04:45 am

Heartily Congrats. Barry :)


12/03/2013 05:02 am

Correction, you have spent 30% of your life writing about Google and 0.001% about other search engine. Congratz anyway for such a hard work! I read your blog everyday.

Srikanth Gattu

12/03/2013 05:03 am

Wow 10 years is a long journey, congrats and keep up the good work :)


12/03/2013 05:06 am

Congratessssss!!!!!!!!!!!!! Your blog is very helpful.....i have learned lot's of things in terms of SEO. Thanks.


12/03/2013 05:08 am

Congrats.. anyone in the industry 10 years with all the updates should be proud... Now that I think of that have you seen traffic falling with the Google updates? Or a bigger audience bc people are looking for answers?


12/03/2013 05:22 am


Rahul Trivedi

12/03/2013 05:34 am

@Barry - Barry, congrats for you long and successful journey. Keep posting such useful information.


12/03/2013 05:53 am

Edit this ( http://www.rustybrick.com/barry ) from 9 to 10... ;-)

Per Pettersson

12/03/2013 09:54 am

10 years. Congratulations on keeping at it and keeping people in the loop.


12/03/2013 10:06 am

Yup ) I realized, that guy like me is a must, when I launched wtff.com )) If there is no such guy around, then s/he must be hired.

Barry Schwartz

12/03/2013 11:34 am

Hmm, that should update by itself.

Akash KB

12/03/2013 12:08 pm

Congrats Barry! And Happy Birthday SERoundTable.com

Amit Dwivedi

12/03/2013 12:12 pm

Congrats !

Gary Steel

12/03/2013 01:20 pm

Thanks very much Barry for your work. We read your blog everyday.


12/03/2013 02:26 pm

10 years kissing up to Google ...good work on justifying your existence

Barry Schwartz

12/03/2013 02:28 pm

Thank you.

Josef Holm

12/03/2013 04:14 pm

Great work Barry this is one of the few blogs I read frequently, thanks for all the time and effort that goes into running it!

Ethan Hays

12/03/2013 07:22 pm

KABOOM!!! Congratulations, Barry! This is my #1 must-read SEO news site. There are a lot of people across the world, myself included, that appreciate the diligence and amount of effort that goes into this site. Here's to another 10 years of SERoundtable!!!

James R. Halloran

12/03/2013 08:24 pm

That's such a great image! Where did you find that?

Gracious Store

12/05/2013 03:27 am

Congratulations for these ten years of diligent hard work. I wish you many more years

Jitendra Vaswani

12/07/2013 09:23 am

Barry your blog is one of the worth reading blog. Everyday I open your blog to see latest happenings from SEO world. Your blog is very very very helpful for webmasters like me. Barry Thnxxx for being part of this journey. Keep showering your knowledge upon us. !! I respect you Barry a lot :)

Spook SEO

01/06/2014 02:52 am

Too much information to read and sink in makes me feel like my brain is gonna explode but 3 hours reading and digesting all this stuff its so worth it. Link by link motivates me to keep reading this is a must to read I can say. Thank you very much for such a very rich compilation of Google's important updates.

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