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Two weeks ago we reported that Interflora was penalized for advertorial link spam by Google. What did that result in? An 11-day Google penalty.
Matt McGee first spotted Interflora's return in Google after a short time-out session by Google.
I assume Interflora was able to convince all the UK newspapers to pull the advertorials and submitted a reconsideration request. If only it was that easy for others.
A search for their name [Interflora] shows they renewed ranking:
Of course, this leads many SEOs to believe large brands can really get away with things that small brands cannot.
Forum discussion at WebmasterWorld & Cre8asite Forums.
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