Here I am again, coming to you to tell you that I am seeing higher than normal chatter in the forums about a possible Google search algorithm update.
I see many threads at the Google Webmaster Help forum and increase chatter in the WebmasterWorld forums. It started around late yesterday and has picked up through the morning.
Some are saying this update is related to a Panda refresh. As we know, the Panda updates are now rolled out over several days, so the impact in the search results may not be as obvious. It is hard to say if this is indeed Panda, Penguin or something else. But it does appear that something is causing webmasters to take notice, more than just a manual penalty here or there.
Here is one post from a webmaster:
MASSIVE drop in SERPs across the board for my site in the last couple of days on google.co.uk. Between Penguin 2.0 and this new hit we have lost over 75% impressions and clicks to the site.
Do you see an update happening? If so, what algorithm is it?
Forum discussion at WebmasterWorld.
Update July 15th: There is still a lot of chatter over the weekend. The SERP monitoring tools are also lighting up, in general, over the weekend. I am not going to post something new today but a lot of new chatter going on.
I'll leave this story a top story for today.