Google Ads: Search Network With Display Select

Google announced yesterday a new campaign type named Search Network With Display Select.

Google said "this new campaign type offers better results on the display network than the old Search & Display Networks campaign type." The campaign uses improved predictive signals and methods and determines when and where your ads are likely to perform best.

Google claims, "compared to the old campaign type, initial tests show that advertisers, on average, could see a 35% higher click-through-rate, and a 35% lower cost-per-customer purchase on the display portion of their Search Network with Display Select campaigns."

To learn more about this, see the Google AdWords blog.

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