Google AdWords Enhanced Ad Group Mobile Bid Adjustments

Apr 10, 2013 - 8:20 am 4 by
Filed Under Google Ads

Google AdWords EnhancedGoogle seems to be listening to the advertiser complaints with AdWords enhanced ads.

Google announced that next month they will be adding a feature to allow advertisers to create mobile bid adjustments on the ad group level. Google said this is to "provide more control and precision over bids in an enhanced campaign."

Google even provided an example of why this is important:

Example: A nationwide retail chain currently uses mobile-only campaigns to optimize bids for several hundred thousand keywords. They’ve found that 95% of their keywords in mobile-only campaigns have bids that are 10% lower than in the equivalent desktop campaigns. The remaining 5% of their keywords have very different bid ratios (ranging from 40% lower to 100% higher) based on differences in performance and competition on mobile and desktop. By using the new ad group bid adjustments for mobile, this retailer can better maintain their desired bids and ROI on different devices as they upgrade to enhanced campaigns.

Seems like some advertisers are excited for this to roll out.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 10, 2025

Feb 10, 2025 - 10:00 am
Google Updates

Google Super Bowl LIX Search Ranking Update

Feb 10, 2025 - 7:51 am
Google

Google Search AI Organized Local Events

Feb 10, 2025 - 7:41 am
Google Maps

Google Local Search Results Pack - Share List Button

Feb 10, 2025 - 7:31 am
Google AdSense

Google AdSense Combines Marketing Email Preferences - Expect More Emails...

Feb 10, 2025 - 7:21 am
Google

Search Bugs: Google Weird Snippet Spacing & Bing URLs Cut Off

Feb 10, 2025 - 7:11 am
Previous Story: April 2013 Google Maps Reviews Gone