In short, write better content!
Matt said your content should be as high quality as you would read in a published book or in a magazine. It should be unique, compelling and give something more to a reader.
He obviously references back to Amit Singhal blog post but doesn't really give any more guidance than what we had before.
So if you are looking for something new and unique from that video or from this post, you aren't going to get it. Well, I did make a nice animated GIF that is unique. Hope you like it.
I am sorry. Discuss...
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