Google officially announced the rollout of the November 2026 core update just now, on Tuesday at around 1:07 pm ET. This core update is expected to take about 2 weeks to roll out. Google said, "This is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites."
Google Ads posted a new help document about customer journey insights. "Customer Journey Insights is a new Google Ads Overview page reporting card pilot for eligible advertisers. It provides transparency into how your campaigns move users across conversion journey stages," Google wrote.
This is not new, but hey, John Mueller from Google said it again, getting a status of Crawled/Discovered - Currently Not Indexed within Google Search Console's page indexing report may be a sign that Google doesn't think your site or those pages are high-quality enough to index.
Google Ads is also adding the Visit site link in the mobile ad descriptions for search ads. We saw them on the desktop ads with a Visit site button and also on organic results search and now also as a plain text anchor link in the mobile ad descriptions.
Google has posted new eligibility requirements for the merchant loyalty program. As a reminder, Loyalty is an add-on feature in the Merchant Center for merchants with an existing loyalty program who want to showcase its benefits on Google.
Google Ads has updated its Page feeds section for Performance Max campaigns to help advertisers understand how it works. These changes look like they should make it easier for advertisers to know which pages to feed to the ad algorithms.
Google updated its About brand settings for Search and Performance Max help document to clarify how to manage brands within your brand list. Specifically, Google said, "Google's brand library uses single, global canonical brands rather than individual localized or regional variants."
Google has lost again in SerpApi's scraping legal fight in court, with the court giving Google 21 days to amend its complaint. But this is a major win for SerpApi and this case seems like it might be coming to a close soon.