Gary Illyes from Google said that when important URLs serve a 4xx status code, Google Search can "temporarily protect the URL from falling out of the index right away." Meaning, Google Search will still show the URL in Google Search, for a short while, just to make sure searchers can still find it.
Google updated its Definition: Performance Max channel help document to specify that channel definitions are coming to the Performance Max channel report for standard Search and Shopping reports in 2027.
Google has added home services booking integration within AI Mode. Google has partnered with partners like Angi Home, Thumbtack, Housecall, and GetJobber and will add ServiceTitan soon. It works as expected, Google adds booking buttons to the home services listing within the AI Mode results.
Google Business Profiles is testing a "new feature pilot" for car dealership inventory, which has limited availability. This seems different from Google's previous local car listings and inventory options. Google added this to the help documentation under the title "Car dealership inventory (limited availability)" within how to edit your profile.
Google Search Profiles officially supports YouTube, TikTok, Instagram and X, plus you can also add Facebook and your website. But now some are seeing Google add LinkedIn as well.
Google Ads announced that in addition to the original telemedicine certification options, Google is adding a new one from the National Association of Boards of Pharmacy (NABP)’s Healthcare Merchant Accreditation Program. This goes into effect this month, November 2026.
Ginny Marvin, the Google Ads Liaison, explained why the Google Ads interface has two different metrics named search terms match type. One is named "Search terms match type" and the other is named "Search terms match type (Keywords)."
Google just sent out emails to some sites that have site reputation abuse policy manual actions that those manual actions won't impact the search results within the EEA, European Economic Area. This actually took effect on August 30, 2026, but now, two months later, Google is notifying site owners via Google Search Console.