We may have had another unconfirmed Google Search ranking update around July 11th, which I will call the 7-Eleven update. It has been an unusual time since the completion of the June 2026 spam update, where I was on the verge of covering a few unconfrimed updates but it seems the chatter in the SEO community is at an all time low.
Here is a recap of what happened in the search forums today...
Google Ads email support option seems broken right now, when you try to use it, you get a notice that reads in red, "Something went wrong. Please try again."
Google has updated its canonical help document to say "Do include a rel="canonical" link on the canonical page itself (also known as a self-referential canonical)." The advice is not new to Google's communication but it was just added to the help document.
Google Ads now lets you see ad previews by filtering by assets, plus you can preview examples of text customizations and final URL expansion directly within the Google Ads advertiser console.
Krishna Madhavan, Principal Product Manager at Microsoft Bing, said that Bing does not do one-off search penalties because it is not scalable. Instead, Bing will build a spam algorithm to detect the type of spam it is and unleash it on its index to pick up on not just one site doing that, but as many sites as the algorithm can find. And then it takes action on all those sites, not just one, at scale.
Google is testing a slight update to the sticky sponsored results interface that it tested back in September 2024. Note: A version of this was launched in October 2025, but this interface has a thinner and smaller sponsored label and uses curved borders.
Google Ads has updated the conversion actions overview statuses it shows in the Google Ads user interface. Now there is misconfigured, awaiting conversions and even removed as new statuses, that replaced inactive, no recent conversions and other.