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Google Search Engine Optimization

Google Search Console Generative AI Performance Report Data Bug Nov 9 - 11

Google Search Console Generative AI Performance Report Data Bug Nov 9 - 11

Google has confirmed a data logging bug in the Search Console Generative AI performance report in Search between the dates of November 9 and November 11, 2026 which resulted in a decrease in impressions.

Nov 12, 2026 - 2:55 pm
Google

Google Search Gets Massive Upgrade With Gemini 4 Hydrogen

Google Search Gets Massive Upgrade With Gemini 4 Hydrogen

Google Search has received a "massive upgrade with Gemini 4 Hydrogen," said Nick Fox of Google. "The biggest model upgrade to Search yet has landed," said Robby Stein of Google. It is super fast, has better understanding, improved query fan-out and linking, more visual responses and richer language understanding.

Nov 12, 2026 - 1:20 pm

Search Video Recaps

 
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Google Search Engine Optimization

New Google Help Doc Explains How To Identifying Traffic From Google Search

New Google Help Doc Explains How To Identifying Traffic From Google Search

Google has published a new help document named Identify Google Search traffic in your web analytics or server logs. This document explains how to see if Google Search is sending you traffic in your own web analytics system or server logs by inspecting the HTTP Referer header.

Nov 12, 2026 - 12:08 pm
ChatGPT Ads

OpenAI ChatGPT Ads Updates: Intelligent Bidding, New Cost Targets, Geo-Flexibility & Product Set Filters

OpenAI ChatGPT Ads Updates: Intelligent Bidding, New Cost Targets, Geo-Flexibility & Product Set Filters

OpenAI just sent out its weekly ChatGPT Ads update email announcing a number of updates including intelligent bidding, new cost targets in Ads Manager, more geographic flexibility for product feed campaigns and more flexible product set filters.

Nov 12, 2026 - 11:38 am

Google Search Volatility

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Search Forum Recap

Daily Search Forum Recap: November 12, 2026

Daily Search Forum Recap: November 12, 2026

Here is a recap of what happened in the search forums today...

Nov 12, 2026 - 10:00 am
Google Ads

Google Ads New Invalid Traffic (IVT) Overview Card

Google Ads New Invalid Traffic (IVT) Overview Card

Google Ads announced a new Invalid Traffic (IVT) overview card within Google Search. Google's Keerat Sharma wrote, "We’re rolling out the Invalid Traffic Overview Card in Google Ads to give advertisers front-end transparency into how we protect their campaigns."

Nov 12, 2026 - 8:00 am
Google Ads

Google Ads Disallows Impersonate Public Figures With AI Even If Disclosed

Google Ads Disallows Impersonate Public Figures With AI Even If Disclosed

Google Ads clarified in its unacceptable Business Practices policy that impersonating public figures using AI isn’t allowed, even if they disclose that they were generated or edited using AI.

Nov 12, 2026 - 7:51 am