Google Search Ranking Volatility This Week: June 8-12
This week has been weird, in terms of Google Search ranking volatility. The volatility seems to have extended from this past weekend, throughout most, if not all, of this week. But again, like this past weekend, the tools are really not showing much heat and volatility. But I am seeing significant chatter in the SEO community about ranking fluctuations.
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Daily Search Forum Recap: June 16, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said that LLMS.txt files won't help or hurt your search rankings, Google just ignores it...
Google: HTML The Standard For SEO, Not Markdown Files
Google's latest Off The Record podcast was titled Markdown vs HTML with John Mueller and Martin Splitt talking about the use cases for both. In short, both said that when it comes to SEO and Search...
Search Video Recaps
Google: No Practical SEO Difference By Going With Folder For US Site
John Mueller from Google said that when it comes to having a multinational site, making a specific US folder structure won't give you any practical SEO difference. It might be easier for you to manage or for your to analyze with your analytics and data but from an SEO perspective, it won't matter.
Google Image Search Mixes Ads Within Organic Results Too
Google has been mixing sponsored ads within its organic free search listings since October 2023. Eventually, Google said this is called dynamic ad placement, and it has become the new Google Search. Google has been doing this with the image search results as well, at least for a year. But now it is being called about by the famous, educated and wealthy Paul Graham on X.
New Microsoft Advertising Product Explorer
Microsoft Advertising has rolled out a new feature named Product Explorer. This tool gives advertisers a searchable view of your entire product catalog, letting you quickly see which of your products are active, serving, and performing.
Google: LLMS.txt Files Won't Help Or Hurt Your Search Rankings
Google has updated its guide for optimizing for generative AI search help document to clarify that (1) LLMS.txt files don't help or hurt with search rankings and (2) AI files, markdown files, etc are not used in Google Search.
Daily Search Forum Recap: June 15, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads released promotion mode beta...
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Google Ads Bidding Target Optimization Changing, Promotion Mode Beta, Smart Bidding Exploration Expands
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Jun 15, 2026Daily Search Forum Recap: June 12, 2026
Jun 12, 2026Picture of the Day
