Can you believe it, it has been over a week since I reported on any Google Search ranking algorithm updates or volatility. Over the past 24-hours or so, the level of chatter have spiked, along with many of the third-party Google Search ranking tracking tools.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. A new video from a famous YouTuber talks about why Google is falling apart...
Arun Maini, a famous YouTuber known for his Mrwhosetheboss channel, posted a scathing video named "Why Google Search is Falling Apart. The video goes through three reasons why Google Search is failing: (1) the results page, (2) SEO, and (3) AI changes.
Google is testing swapping out the normal spelled-out Google logo with the Super G (that is what Google calls it) logo at the top of the Google Search results page. I find it weird but I guess it can work?
Google Ads is rolling out a new campaign setting named Gross profit optimization. The gross profit is calculated by Google by applying the gross profit margins you set up in the gross profit optimization goal to the value of each conversion.
Google is testing showing the term "top links" or "top links from..." in its search results snippets, that seem to give a title to the sitelinks shown under search result snippets. This is shown both on organic free search results and the search ads, Google Ads, in Google Search.