Unconfirmed Google Search Ranking Update: Volatility & Chatter Spike
I know I just reported on an unconfirmed Google Search ranking update from this past Saturday, October 24th. But I am now seeing a larger spike in volatility, along with an increase in SEO community chatter around another unconfirmed update over the past 24 hours.
Latest Articles
Bing Ads Revenue Up 12% With Overall Revenue Up 19%
Microsoft reported its first quarter 2027 earnings, showing that its search and advertising revenue was up 12%, indicating its ad growth was 2 points higher than the previous quarter. The previous quarter it was up 10%, before that was up 12%, before that up 10% before that, up 16% and the one before that was 21% and this quarter, it is only up 10%.
Google Ad Revenue Up 10.5% With Overall Revenue Up 25%
Google reported its earnings today, its Q3 2026 earnings report showed search ad revenues up by 10.5% at $82 billion and overall revenue was up 25% at $127.6 billion. As you know, I specifically like to dig in as best as I can on the search ad revenue side to see how Google Ads has performed.
Search Video Recaps
Google Ads API Version 26.1 Now Out Available
Google Ads has just released a minor update to its Google Ads API, this is version 26.1. This update touches on assets, campaigns, local services, recommendations, reporting, and targeting.
You Can Now Build Apps For Google Search: Connected Apps Platform
Google announced today that you and your developers can now build apps for Google Search and Gemini. Google wrote, "today we’re launching the preview of our Connected Apps Platform, a unified way for more app developers to bring their capabilities directly into Gemini and Search."
Google Explains Why 404 Errors Aren't Scary 👻
Google is out with a new video in The Non-Canonical Cabinet series, this one is on 404 pages and why they are not scary. I like how they also timed the video with a Halloween theme.
Daily Search Forum Recap: October 28, 2026
Here is a recap of what happened in the search forums today...
Google Search Fan POV (Point Of View) Button
Google has added a new interactive search button to some sports-related queries named "Fan POV." If you go to Google Search and search for [world series], Google will show a blue button that has a baseball emoji and the words "Fan POV." When you click on it, it opens a dialog box with drop downs that you can customize and then will take you into AI Mode to give you more information.
Archives
Google Ads Tests Sponsored Results With Apple Messages Button
Oct 28, 2026Google Ads "All Conversions" Tab Is Fully Live
Oct 28, 2026Google Business Profiles Adds Facebook Messenger M.me Links
Oct 28, 2026Google Image Search Tests Save Button On Image Overlay
Oct 28, 2026Bing Tests Get Phone Number & QR Code To Scan
Oct 28, 2026Google Business Profiles Asking Businesses For EIN
Oct 28, 2026Googlebot Must Follow Redirects From Homepage To Favicon, Updated Doc Say
Oct 27, 2026Picture of the Day
