Google Drops FLoC For Topics API With 300+ Topics
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Surprise, surprise - Google has decided to drop FLoC (Federated Learning of Cohorts), its cookie alternative, with something called Topics API. The Topics API will use browsing topics into 300 or so categories. Yep, FLoC is a FLoP.
Daily Search Forum Recap: January 27, 2022
Here is a recap of what happened in the search forums today...
Google Maps "Updates From Customers" A Nightmare For Business Listings?
Google has added to Google business profiles listings in the Google Maps interface a section named "updates from customers." This seems to show some recent reviews from Google Local Guides and this might be a concern for some businesses where Google may highlight a review that might not be what you want your customers to see.
Stuck In Google Search Dark Mode Bug
There seems to be a bug that Google is working on where some searchers are getting left in the dark. Well, stuck in Google's dark mode or dark theme setting and unable to go back to light theme. Google's community manager, Minhaj K., said it is investigating the reports of this issue.
Google Page Experience & Core Web Vitals Label Probably Won't Go Live
In November 2020, Google said we may see a label for the Google page experience update show up in the search result snippets. Then in December 2020 we saw actual examples in the raw of Google testing this icon and label in the search results. In January 2021, Google said it might not go live and we didn't know if it would go live.
Multiple Google Search Console Properties For Same Site Is Okay
It is okay to have multiple properties verified for the same site in Google Search Console. It is not a bad thing, it won't hurt you, in fact, it might give you more granular data to use if you do. In fact, John Mueller of Google confirmed it is fine to have multiple properties verified for the same site in Google Search Console.
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- Google Product Reviews Update Not Designed For Reviews Of Places Or Things | Jan 26, 2022
- Google: Deep Looking Subfolders In URLs Doesn't Matter For SEO | Jan 26, 2022
- Daily Search Forum Recap: January 25, 2022 | Jan 25, 2022
- Google Confirms Testing Emojis In Some Search Ads (Update: They Are Favicons) | Jan 25, 2022
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