I know I just reported on an unconfirmed Google Search ranking update from this past Saturday, October 24th. But I am now seeing a larger spike in volatility, along with an increase in SEO community chatter around another unconfirmed update over the past 24 hours.
Google has moved the AI Overviews for many brand-related keywords to the right-hand column of the search results page. Previously, they appeared at the top or middle of the main search results section.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google and Microsoft, as well as OpenAI and Anthropic...
It is time for the big Google Webmaster report, the November 2026 edition, where I recap all the big changes Google made organically in Google Search. Of course, the big one is that Google completed its September 2026 spam update in October, and we also saw several unconfirmed Google algorithm updates as we wait for Google to roll out the next core update.
Gary Illyes from Google has implied that click data and query data are likely not coming to the AI performance report in Google Search Console. Gary Illyes wrote that the Search Console team is interested in bringing "data that makes sense" to the report but didn't say clicks or query data was that data.
Google Ads Strategists, who are part of the Google Extended Workforce, are using AI-generated profile photos and names when reaching out to advertisers. An email sent from Kassy Garcia from Google to Joe Youngblood seems legit but when you look up who Kassy Garcia is, you won't find anything.
Reddit's stock dropped 36% over the past week after Reddit's CEO, Steve Huffman, confirmed Google Search traffic has been declining for the popular social media site. Of course, every SEO on this planet knew this would happen eventually, and it did.
Google has added a new "Promotions offers" section within the Promotions section in Google Ads. This lets you quickly filter your promotions by these three statuses, offered, expired and invalidated.