Google Drops FLoC For Topics API With 300+ Topics
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Surprise, surprise - Google has decided to drop FLoC (Federated Learning of Cohorts), its cookie alternative, with something called Topics API. The Topics API will use browsing topics into 300 or so categories. Yep, FLoC is a FLoP.
Most SEOs Think 100% Google Algorithm Transparency Would Lead To Worse Search Results
Google has often said that if they shared the full details of how its search algorithms and ranking factors would work, it would lead to abuse and poorer quality results. It seems like most SEOs agree with that sentiment.
You Can Tell Google To "Stop" Without Saying "Hey Google" First
How many times are you on client calls or meetings and then your Google Assistant device goes off. Then you scramble to say "hey Google --- stop." Well, now all you need to do is say "Stop" and Google will stop, even if you do not first say "Hey Google."
Google Product Reviews Update Not Designed For Reviews Of Places Or Things
Lily Ray asked John Mueller of Google if the product reviews update work also for reviews of places or things. For example, think about comparing universities, online courses, vacation locations, etc. John Mueller said no, "I suspect not, since these aren't really products," he said.
Google: Deep Looking Subfolders In URLs Doesn't Matter For SEO
Does it matter how deep your subfolder URL structure is for SEO purposes and Google rankings? No, not really. John Mueller of Google said even recently on Twitter "I don't think any search engine would care either way."
Daily Search Forum Recap: January 25, 2022
Here is a recap of what happened in the search forums today...
- Google Confirms Testing Emojis In Some Search Ads (Update: They Are Favicons) | Jan 25, 2022
- 67% Of Google Searches Have Duplicate Top Stories & Web Results URLs; Newzdash | Jan 25, 2022
- SEO Poll On Near Me Optimization Is Mixed | Jan 25, 2022
- Google May Assign Multiple Languages Per Page | Jan 25, 2022
- Business Name "Keyword Near Me" Might Not Be A Great Idea | Jan 25, 2022
- Daily Search Forum Recap: January 24, 2022 | Jan 24, 2022
- Vlog #156: Riley Hope On COVID & Searcher Behavior | Jan 24, 2022
- Google: There Is No Schema For Product Images In Web Search | Jan 24, 2022
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