Google September 2023 Helpful Content Update Current Impact & Volatility
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Google started to roll out the Google September 2023 Helpful Content Update last Thursday afternoon and I've been seeing mixed signals about how strong and widespread this update is. There are definitely site owners and SEOs claiming some of their sites were hit hard but the tracking tools are reporting relatively calm weather since the update started.
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Daily Search Forum Recap: September 21, 2023
Here is a recap of what happened in the search forums today...
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Theories On Why The Google Tracking Tools Show Calm Volatility & Weather
If you've been following my Google helpful content update volatility story, you will notice that the Google tracking tools are showing very little volatility when the SEO chatter is super heated. Generally when there is a lot of SEO chatter, the aggregate tools show heated volatility - but not with this helpful content update.
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Google Maps User Contributed Policy Fake Engagement & Personal Information Updated
Google has made two updates to its prohibited and restricted content policy for Google Maps user-contributed content. The impacted sections are the fake engagement and personal information sections. Here is what was added.
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Google Expands AI Tools For Search Ads
Google announced that it is expanding its AI-powered tools for Google Ads, its search ads platform. The AI powered conversational tools to create ads is going into a true expanded beta test and Google also said automatically created assets will start using generative AI.
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Bing Search Showing Recent Bing Chat Topics
Bing Search now displays a section named "recent chat topics" for some searchers who have recently used Bing Chat. The area is added at the top of the search results page; it is titled "recent chat topics" and shows a Bing icon with the query in a bubble.
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