Google officially announced the rollout of the November 2026 core update just now, on Tuesday at around 1:07 pm ET. This core update is expected to take about 2 weeks to roll out. Google said, "This is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites."
Google Ads announced a new Invalid Traffic (IVT) overview card within Google Search. Google's Keerat Sharma wrote, "We’re rolling out the Invalid Traffic Overview Card in Google Ads to give advertisers front-end transparency into how we protect their campaigns."
Google Ads clarified in its unacceptable Business Practices policy that impersonating public figures using AI isn’t allowed, even if they disclose that they were generated or edited using AI.
Google Ads has added a single line to the Restricted targeting in Personalized advertising policy. Google wrote, "Additionally, advertisers are not allowed to target users based on an interest in categories prohibited in Google’s ad network."
Google is testing a new label on its sponsored results on Google Ads named "Found on site." The label also has a text with a magnifying glass icon next to it. Next to the label is a site link that you can click on.
Google has released version 2.14 of the Google Ads Editor, which includes 10 new features.
Google Ads has posted a new help document about the data strength uplift metric. This comes a month after Google posted another help document on Data Strength Best Practices. "The data strength uplift metric gives you a clearer picture of the value your first-party data setup delivers in Google Ads," Google wrote.
Microsoft announced, again, that there are ways to turn off AI features in Bing Search. We covered it twice before, but the first time we covered it, Bing had a search setting to disable AI Search (aka Copilot) from showing up in Bing. The second time, Bing removed that setting and asked people to download a browser extension or add -ai to the query to disable AI search features.