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Google Search Engine Optimization

Google Search On PDFs: Conversion, Links, HTML, Ranking, Limits, Crawling...

Google Search On PDFs: Conversion, Links, HTML, Ranking, Limits, Crawling...

Google's Martin Splitt and John Mueller just posted a Search Off the Record podcast on the topic of PDFs, it is named PDFs in Search: Indexing, AI & Pitfalls. It goes over how PDFs are converted for crawling and indexing, how Google processes links, images, what are the file limits and do they rank in search and AI search.

Oct 13, 2026 - 3:27 pm
Google

Gemini 4 Argon In Google Search Via AI Mode

Gemini 4 Argon In Google Search Via AI Mode

Google announced Gemini 4 Argon a couple of weeks ago and today announced that it is now an option in Google Search via AI Mode for Google AI Pro and Ultra subscribers globally.

Oct 13, 2026 - 12:13 pm

Search Video Recaps

 
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Bing SEO

Topics Portfolio In Bing Webmaster Tools AI Reports

Topics Portfolio In Bing Webmaster Tools AI Reports

Microsoft Bing just announced a new addition to the AI performance reports in Bing Webmaster Tools named Topics Portfolio. Topics Portfolio shows you the "presence is distributed across themes, how much demand each theme represents, how competitive each theme is and where your site has room to grow."

Oct 13, 2026 - 11:59 am
Search Forum Recap

Daily Search Forum Recap: October 13, 2026

Daily Search Forum Recap: October 13, 2026

Here is a recap of what happened in the search forums today...

Oct 13, 2026 - 10:00 am

Google Search Volatility

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Google Search Engine Optimization

Google Search Showing Sites Old Domain Fourth Months After Domain Move?

Google Search Showing Sites Old Domain Fourth Months After Domain Move?

I spotted a thread on Reddit that seemed off from an SEO perspective. A site owner said he switched to a new domain four months ago, Google indexed and served the new domain but then all of a sudden, Google started to show the old domain again four months after the migration.

Oct 13, 2026 - 7:43 am
Google Ads

Google May Show Pharmaceutical & Drug Ads In AI Mode & AI Overviews

Google May Show Pharmaceutical & Drug Ads In AI Mode & AI Overviews

Google may show "certain pharmaceutical products" and pharmaceutical drugs within ads in AI Mode and AI Overviews. A Google spokesperson told Adweek it has "recently expanded to include certain pharmaceutical products" within these surfaces.

Oct 13, 2026 - 7:41 am
Google

Google Discover To Transform Into Hyper-Personalized Concierge

Google Discover To Transform Into Hyper-Personalized Concierge

Google posted a new job posting to hire a Principal, UX, Search Discover who will lead efforts to transform Google Discover into a "proactive, hyper-personalized concierge experience."

Oct 13, 2026 - 7:31 am