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Google I/O, Marketing Live, AI Mode, AI Overviews, AI Ads, Search Volatility & More

Google I/O, Marketing Live, AI Mode, AI Overviews, AI Ads, Search Volatility & More

This week was a huge week for search; between Google I/O and Google Marketing Live - it was just a lot. We had two unconfirmed Google ranking updates, one on I/O day and one on May 16th. Google announced AI Mode was...

May 23, 2025 - 8:01 am
Google

Google AI Mode Tracking Referrer Issue A Bug

Google AI Mode Tracking Referrer Issue A Bug

Google released AI Mode in the U.S. a couple of days ago and Tom Critchlow and Patrick Stox noticed that Google prevented you from tracking referrer data from AI Mode. Well, that turned out to be unintentional and Google said it is a bug and it will be fixed.

May 23, 2025 - 7:51 am

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Spike In Google Business Profiles Name Changes?

Spike In Google Business Profiles Name Changes?

I am seeing some complaints within the local SEO community about a surge or spike in name changes happening to Google Business Profiles. It is unclear how widespread the issue is, or if there is a pattern to the issue or not - at least at this point in time.

May 23, 2025 - 7:41 am
Google AdSense

Google AdSense Anchor Ad Positions Setting

Google AdSense Anchor Ad Positions Setting

Google has added a setting for AdSense publishers to pick the positions of their anchor ads. They can pick from up to six different settings depending on top/bottom or side anchor ads.

May 23, 2025 - 7:31 am
Google

Google Search Tests Recently Viewed Label

Google Search Tests Recently Viewed Label

Google is testing a "recently viewed" label in the search results, next to search result snippets that you have clicked on in your recent search history. This is similar to the you visit often label and the other recently visited examples we've seen over the years.

May 23, 2025 - 7:21 am