As you know, the Google March 2025 core update was announced on March 13th and it should be just about done rolling out. We saw some volatility related to that core update a few days into the update, then a lot of confusion later on, and now at the tail end of the update, we are seeing more volatility.
Here is a recap of what happened in the search forums today...
Ginny Marvin, the Google Ads Liaison, said that you may see a shift in Top/Absolute Top Impression rate and/or a change in overall CTR as a result of the double serving Google Ads experiment. This is where Google can show the same ads in different ad locations because it has different auctions for each ad location.
Google's John Mueller responded to a concern on Reddit about a site that scored a D with its Pingdom score. Pingdom measures sites uptime and overall page speed metrics. John Mueller responded to the concern saying, "this is not affecting your SEO."
Google has rolled out AI Overviews to more European regions after we caught them testing these AI Overviews earlier this month. AI Overviews are now officially live in Germany, Belgium, Ireland, Italy, Austria, Poland, Portugal, Spain and Switzerland.
Google Ads has a new option for getting support, at least, for some advertisers. This option is named "Get a call," and it is addition to call us, chat or email support. Google is also trying a way to text for help.