Nope. Google Does Not Use CTR For Core Search Rankings
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I am so so so tired of covering this topic, we've covered it for well over a dozen years and I just covered it a week or so ago. Google doesn't use CTR, click through data, to rank their search results. But of course, Google posted something that is driving huge confusion again around the topic.
Daily Search Forum Recap: February 22, 2019
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
Search Buzz Video Recap: Google & Bing Search Ranking Changes, Query Dependent Rankings, CTR & More
This week, we covered both a possible Google search and Bing search algorithm update. Bing said only a few people at Bing really understand how core ranking works there...
Bing: Only Few People At Bing Understand How Core Ranking Works
Frédéric Dubut from the Bing search team posted on Twitter about the CTR spectacle but in that he said a statement that said "Even within Bing there are relatively few people who truly understand how core ranking works."
Study: Google Featured Snippets Are More Consistent Than I Thought
The folks at RankRanger came out with a study around Google's featured snippets that shows that on average a featured snippet from a specific site will only be swapped out with a different site but it is rare for it to be swapped out to a third site. Even more, the dominant URL will show 77% of the time, as opposed to the second URL. This all means to me that featured snippets and their placements are more consistent than I thought.
Google Adjusts Algorithms For Categories Of Queries But Not For Industries
Google's John Mueller addressed a long time topic of interest in the SEO industry around does Google have specialized ranking algorithms for different industries, niches, categories and so on or not. So for the adult industry, or pharmaceuticals, health, finance, etc - does the algorithm work differently. John said Google doesn't think about it that way, they look from the query - not the industry.
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