On February 10th, we reported the beginning of yet another unconfirmed Google Search ranking update. The volatility has not cooled yet and it seems it may have even heated up through the weekend.
Here is a recap of what happened in the search forums today...
Google has finally fully rolled out the Google Search Console AI-powered configuration tool. Google wrote on LinkedIn, "The Search Console's new AI-powered configuration is now available to everyone! Have you already tried it?"
Earlier this month, we covered Google testing what we called contextual overlay link cards in AI Overviews and AI Mode. Well, Google officially began rolling them out yesterday, and they are more like hover-over pop-up link cards.
Google Ads may be automatically enabling paused keywords in your advertising accounts. I am waiting for a statement from Google on this but there are reports that this is being done through the low activity system bulk changes.
Google Ads is now showing in the "When and where ads showed" report, the ability to see PMax, Performance Max, reporting. So you can see the placement, type, network and impressions you are getting from your PMax campaigns.