Unconfirmed Google Search Ranking Update: Volatility & Chatter Spike
I know I just reported on an unconfirmed Google Search ranking update from this past Saturday, October 24th. But I am now seeing a larger spike in volatility, along with an increase in SEO community chatter around another unconfirmed update over the past 24 hours.
Latest Articles
Google Search May Be Bringing Back 100 Search Results Parameter
Google Search may be bringing back the ability to see 100 search results per page by bringing back the num=100 parameter. As a reminder, Google dropped this feature in September 2025 as one of many methods to prevent crawlers from scraping its search results. As you know, third-party tracking tools are not working so well these days.
Google's John Mueller: Eventually Systems Will Catch The AI Spam & Tricks
Google's John Mueller was interviewed by David Iwanow, where he shared information on AI-generated content, the future of SEO, technical SEO, the crawl stats report, redirect chains, ecommerce product data and much more. John was asked about tactics, such as listicles, being used to rank well in AI Search, and he said that eventually the systems will catch up, so don't use those cheap, easy, and fast tactics.
Search Video Recaps
Google Business Profiles AI-Powered Messaging Expands
Google seems to be rolling out access to the Google Business Profile AI-powered messaging feature to more businesses. I believe we covered this in June of this year, but since then, Google made some updates to the feature.
Google: Ads In AI Mode Earning Less Than Traditional Search Ads
Google announced earnings yesterday, and during the earnings call, Philipp Schindler, Google's senior vice president and chief business officer, said that ads in AI Mode have a "lower monetization" than ads in traditional search.
Daily Search Forum Recap: October 29, 2026
Here is a recap of what happened in the search forums today...
Google Does Not Show All Spammy Links In Search Console
Google does not show all links, and not all spammy links, within the Search Console links report. This is not new, Google has long said that the link report only shows a sampling of links.
Google AI Overviews With Query Refinement Bubbles
Google is testing query refinement bubbles at the top of the AI Overviews in Google Search. But clicking the refinement bubble does not change the query, instead, it takes you into AI Mode for that query set.
Archives
Google AI Mode Tests Blending All Products With Sponsored Products
Oct 29, 2026Google Merchant API With New October 2026 Updates
Oct 29, 2026Is Google Testing Dropping Citations Cards From AI Overviews?
Oct 29, 2026Google Business Profiles Finally Adds Third-Party Ordering Controls
Oct 28, 2026Google Expands Ads In AI Mode To More Countries & Multiturn Ads In U.S.
Oct 28, 2026Bing Ads Revenue Up 12% With Overall Revenue Up 19%
Oct 28, 2026Google Ad Revenue Up 10.5% With Overall Revenue Up 25%
Oct 28, 2026Picture of the Day
