Final Phase Of Google September 2026 Spam Update Rollout Oct 4-6?
I believe we are seeing the final phase of the Google September 2026 Spam update rolling out between October 4th and October 6th, today. The update should be done any day now, so there may be another spike in volatility, but I suspect this is it - we are pretty much done with this spam update.
Latest Articles
Daily Search Forum Recap: October 7, 2026
Here is a recap of what happened in the search forums today...
Google Drops Review Snippets For Healthcare Web Pages
Google seems to no longer be showing review rich reviews in Google Search when review schema or structured data is added to healthcare web pages.
Search Video Recaps
Google AI Overviews Add To Calendar Feature
Google is testing allowing AI Overviews to add items to your calendar with an add to calendar link on event dates. I can't replicate this and the truth is, every time i refresh the queries I am testing on, I get a slightly different AI Overview, so who knows.
Google Ads Updated Billing Menu With More Links
Google Ads is testing a new billing menu bar or tab that adds more options and links to the billing section. It looks like Google added double the amount of links in the menu.
Google Merchant Center New UCP Integration Hub
Google Merchant Center is rolling out the UCP integration hub in the United States. The UCP integration hub allows you to onboard to UCP program from your Merchant Center account.
Google Local Panel Gains WhatsApp Button
Google is now showing WhatsApp buttons, in place of chat or in addition to the other action buttons, in the local panel results within Google Search. Next to the call, directions. website, share buttons can be a WhatsApp button to let searchers chat with the store or company over WhatsApp.
This Is My 50,000 Published Story On Search
50,000 is a big number, so I figured I'd document it here by letting you all know that this "story" is my 50,000th published story for the search industry. Yes, I've written 50,000 stories on search and on the search industry over the past almost 23 years.
Archives
Google Search Crawl Rate Doc Adds Retry-After HTTP & More
Oct 6, 2026Nano Banana 2.1 In Google AI Mode In Search
Oct 6, 2026Google Search Profiles Expand To India & Canada With Brazil Coming Soon
Oct 6, 2026Google Email Shares Number Of Preferred Source Subscribers
Oct 6, 2026Daily Search Forum Recap: October 6, 2026
Oct 6, 2026Updated Google Maps Policy: What Merchants Can't Post In Listings Or Posts
Oct 6, 2026Google Search Generative AI Control Page Adds Top-Level Domain Details
Oct 6, 2026Picture of the Day
