Apple's Siri In iOS7 Powered By Bing

Yesterday was a big day for Apple, announcing iOS 7 at their WWDC event. Part of that announcement was showing that Bing was the default search engine for Apple's Siri, replacing Google.

The Bing Search blog make sure to point it out saying, "starting this fall with iOS 7, Bing will power Siri's new integrated web search."

Derrick Connell, Corporate Vice President, Bing said this is an "exciting new chapter in Bing working with Apple."

Greg Sterling digs deeper into this partnership, where there is speculation that the default search provider in mobile Safari may be switching to Bing. But that is unconfirmed, and as Greg said, "consumer preference is still strongly for Google, which may prevent that from happening any time soon."

Derrick from Bing said:

Today at WWDC Apple announced iOS 7, which brings Bing web search integration to Siri, Apple's breakthrough personal assistant, for the first time.

Starting this fall with iOS 7, Bing will power Siri's new integrated web search. When users ask Siri a question either the specific answer or web search links will now be delivered automatically so users can find information even faster.

Making sure customers can have access to the power of Bing where and when they need it has been a big focus of the work we have done over the past few years, and we are excited to work with Apple to deliver it to Siri users this fall.

Forum discussion at WebmasterWorld.