Matt Cutts Explained Referer Spam

Feb 6, 2013 - 8:24 am 13 by

Referer spam is kind of old school but because of that, many SEOs don't fully understand what it is. Referer spam is basically making repeated requests to a specific web page with the goal of showing up often in the referer logs and analytics. If web sites publish their referer logs, then that link in the referer logs is indexable by search engines. If not, webmasters may notice the spike in traffic, visit the web page and maybe think it is important to link to it.

Matt Cutts, Google's head of web spam, explained all of this in a short two-minute video:

Hopefully that explains an old school tactic in a nice concise manner.

Forum discussion at Google+.


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 27, 2024

May 27, 2024 - 10:00 am

In Face Of AI Overview Backlash, Google Updates Docs With How To Show Web Only Results & How To Give Feedback

May 27, 2024 - 7:51 am
Google Search Engine Optimization

Google's John Mueller Blasts The Concept Of Toxic Links, Again

May 27, 2024 - 7:41 am
Google Search Engine Optimization

Some Reporting Fewer Links Reported In Google Search Console

May 27, 2024 - 7:31 am

Google Images "See Exact Matches" Helps You Find Who Stole Your Images

May 27, 2024 - 7:21 am

Google Mobile Tests Large Blue Visit Button On Search Results

May 27, 2024 - 7:11 am
Previous Story: Google AdSense Testing Scrollable Ads With Arrows Again?