In my Friday video, I mentioned some more volatility heating up on Friday morning and I promised to cover it if I see more signs of that update. Well, many of the other tools noticed volatility around April 25th, this past Friday, in addition to the 22nd and 23rd volatility we covered earlier last week.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. OpenAI added shopping search features to ChatGPT Search...
OpenAI has begun rolling out shopping search features directly into ChatGPT Search across fashion, beauty, home goods, and electronics categories. These are not ads or affiliate-driven, but they are powered by structured data from third-party sources.
Google's John Mueller explained that changing the dates in your XML Sitemaps lastmod date to all show today, the most recent day, won't favor your rankings or SEO. He said on Reddit, "setting today's date in a sitemap file isn't going to be something that works in favor of anyone, it's just lazy."
Microsoft is testing a new format for an AI Answer or AI Summary in the Bing Search results. This shows the AI generated answer as a list of terms that can be expanded and clicked on to generate a new search result set.
Google is testing a new design for the shopping ads format, one that looks a bit more like the image pack design than shopping ads.