Google Search has been sending 25 percentage points less traffic to news publishers over the past two years, according to the folks over at Newzdash. In 2023, Google Web Search made up over 51% of traffic from Google surfaces to news publishers; that number is now down to 27%.
I am sad to report the passing of Andy Drinkwater, a super-experienced SEO and a friend to the search marketing industry. Andy was a UK-based SEO who loved educating his industry by contributing content and attending local events.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google questions the need for ccTLDs for all websites that go international. Google's John Mueller calls some SEO content...
Google's John Mueller posted one of his one-liners, where he called some forms of SEO content as "digital mulch." He wrote, "And let’s be honest—most of that SEO content is just digital mulch. (...) If your blog exists solely to rank, it’s living on borrowed time."
Microsoft has added the ability to add custom columns to the Microsoft Advertising user interface and advertising console. But it doesn't offer every metric, including missing the segment by conversion action metric.
Google is testing an option to read aloud the AI Overviews by clicking on a speaker icon at the top of the AI Overview within Google Search. And the crazy thing, this is being tested in the US.