Google's Matt Cutts On What If My Site Goes Down? Are My Rankings Doomed?

Jul 11, 2013 • 8:10 am | comments (5) by | Filed Under Google Search Engine Optimization

Google 404 ErrorThe topic of how Google handles downtime and how that may impact your rankings in Google's search results is nothing new. In short, short periods of downtime, even a day, should not have a negative impact on your rankings. Prolonged downtime will have a negative impact on your rankings. Why? Google doesn't want to send searchers to sites or web pages that are down and offline.

Like I said, we covered this over and over again. I'll list the stories below. First, let me share a video from yesterday with Matt Cutts, Google's head of search spam, talking about that topic:

Some of our other stories on how Google handles downtime:

Forum discussion at Google+.

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