Google AdWords Tests New "Ad" Label

Nov 5, 2013 - 8:24 am 7 by
Filed Under Google Ads

Google AdWords New Ad FormatWe covered this on the mobile ad side about two months ago, where Google is testing showing an "ad" label on the AdWords ad, as opposed to the standard format of a different colored background and sponsored label.

Google is now testing this ad label on the desktop results. I don't see them myself but Brian Ussery on Google+ and Rubén on Twitter sent me pictures.

Here is an image of the new format for desktop AdWords ads:

Google AdWords Tests New

As you can see, the ads kind of blend better into the organic listings but at the same time, the hot gold ad label does make it stand out. I assume Google can make that gold yellow color more gray over time to make it blend better. ;-)

Ruben explains how to opt into this test on his new blog.

Forum discussion at Google+ and Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 7, 2024

Nov 7, 2024 - 10:00 am
Google Ads

Google Ads Rolling Out Brand Guidelines For PMax Campaigns

Nov 7, 2024 - 7:51 am
Google

Google AI Overview Displayed Within People Also Ask

Nov 7, 2024 - 7:41 am
Google Search Engine Optimization

Google Search Snippet With Reviewed By Author Name

Nov 7, 2024 - 7:31 am
Google Search Engine Optimization

Google On When To Split Load Across Subdomains Or Other Domains

Nov 7, 2024 - 7:21 am
Google Ads

Google Ads Continues To Test Ads Mixed Within Organic Results - Dynamic Ad Placement

Nov 7, 2024 - 7:11 am
Previous Story: Google Train Doodle For Raymond Loewy