Google Updates Link Schemes Examples With Mentions Of Guest Posting, Advertorials & Press Releases

Jul 29, 2013 - 9:22 am 89 by

google link schemesOn Friday, I wrote at Search Engine Land Google Warns Against Large-Scale Guest Posting, Advertorials & "Optimized Anchor Text" In Press Releases. In short, Google has updated their link schemes document specifically citing three new topics:

(1) Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links

(2) Advertorials or native advertising where payment is received for articles that include links that pass PageRank

(3) Links with optimized anchor text in articles or press releases distributed on other sites.

Since the story broke late Friday, it might have been missed by many SEOs. Despite that, the story does have over 60 comments right now and growing.

Why are SEOs up in arms about these changes?

Well, it is mostly around the "Links with optimized anchor text" phrase. This is what link builders were all about. Getting links with "optimized anchor text" and now, at least within "articles or press releases distributed on other sites" that is dead. Well, where else do you get "optimized anchor text" where it matters, expect off site on articles or press releases all on other sites? Of course, internal links matter but as much as external links?

Does this mean link building is dead?

For more details on the before and after, read my story at Search Engine Land.

Forum discussion at Google+ & Threadwatch.

Image credit to BigStockPhoto for link icon

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 4, 2024

Dec 4, 2024 - 10:00 am
Google Updates

A Week Overdue, Google November 2024 Core Update Still Causing Volatility

Dec 4, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Console Refreshes Email Templates

Dec 4, 2024 - 7:41 am
Bing Search

Bing See Results Only From...

Dec 4, 2024 - 7:31 am
Google Search Engine Optimization

Google Web Rendering Service Cache Lasts For Up To 30 Days

Dec 4, 2024 - 7:21 am
Google

Google Search Events Interactive Steps

Dec 4, 2024 - 7:11 am
Previous Story: Using Google's Similar & Related Search Features For SEO