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USA Today reported this week that Google is looking to replace how they do ad tracking, i.e. currently using cookies, with something they are calling AdID.
USA Today explained that the AdID would be "transmitted to advertisers and ad networks that have agreed to basic guidelines, giving consumers more privacy and control over how they browse the Web." It seems like it works a lot like cookies and browsers can give users more control over how privacy works there, although it isn't easy for novice users.
That being said, I am sure Google is coming up with ways to make privacy and control of ads "easier" for consumers and web users. But not without something in return.
This will likely lead to Google controlling more of the online ad space by trying to change the industry standard, i.e. cookies and come out with something they build from the ground up.
Would it potentially lead to monopolistic practices? Not for me to decide. Nor am I am able to without seeing what they are building.
"Technological enhancements can improve users' security while ensuring the Web remains economically viable. We and others have a number of concepts in this area, but they're all at very early stages," Google spokesman Rob Shilkin said.
WebmasterWorld administrator, engine said:
Interesting idea, however, a worrying trend as it continues to bring more control into its own ecosystem. imho.
Are you worried?
Forum discussion at WebmasterWorld.
This post was written earlier this week and scheduled to be posted today.
Image credit to BigStockPhoto for binders
