Sometimes people dream up stuff they really want to be true - but is there ever a time where masses of people have the same dream and they are told that dream was not real? Okay, I am pushing it here...
On Friday, we reported pretty significant and convincing signs of there being a Google update on December 13th. I emailed Google to get confirmation for a post on Search Engine Land and Google initially told me it was not a Panda update and then finally confirmed with me that there was no update at all.
No update! So the webmasters and SEOs in the forums noticing huge ranking and traffic changes were wrong. That can be, it is a small sampling.
Maybe there was a bug? Maybe something else is going on.
But Google went on record with me - there was no Panda update, there was no other update as far as they are aware of.
Believe it or not - there was no update.
Image credit to BigStockPhoto.