New Google AdWords Editor Live: Version 10.3

Nov 13, 2013 • 8:24 am | comments (1) by | Filed Under Google Ads (AdWords)

Google AdWords EditorGoogle announced on Google+ they have pushed out an updated version of the AdWords Editor.

This is version 10.3 and the new features include:

Demographic targeting:

  • View and update your AdWords demographic targeting on the new Gender and Age tabs.
  • Include demographic targeting in import and export files.
  • Copy and paste demographic targets and exclusions between ad groups and campaigns.
  • Learn more about gender targeting and age targeting in the Help Center.

Audience targeting:

  • When you assign audiences to ad groups, a new set of interest categories is available under "Affinity categories (reach)."

Sitelink improvements:

  • Sitelinks can include two additional fields: Description line 1 and Description line 2.
  • View the approval status for sitelinks in the Status column on the Sitelinks tab and in the Approval status column in exported CSV files.
  • The new sitelink import setting gives you the option to import sitelinks with the same text and different URLs.
  • All sitelinks are now upgraded, so legacy sitelinks no longer appear in AdWords Editor.

Forum discussion at Google+.

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