Google's Cutts On Internal Links Hurting You

May 31, 2013 - 8:39 am 9 by

internal linksA WebmasterWorld thread asks the question, is having too many internal links with the same anchor text something you have to worry about post Penguin 2.0?

Matt Cutts answered this in a video from over a month ago, where he said:

Typically, internal website links will not cause you any sort of trouble. Now, the reason why I say ‘typically not’ rather than a hard ‘no’ is just because as soon as I say a hard ‘no’ there will be someone who has like five thousand links – all with the exact same anchor text on one page. But if you have a normal site, you know…a catalog site or whatever…. you’ve got breadcrumbs…you’ve got a normal template there…that’s just the way that people find their way around the site, and navigate, you should be totally fine.

Here is the video:

WebmasterWorld's administrator said, "Yes, this doesn't match up with my experience - especially overly repeated keywords in internal anchor text. Maybe something has changed?"

Has it?

We've talked about the topic years ago not once but at least twice. We even ran a poll asking you if it can hurt and most said no.

I think it goes as Matt said. It depends on how aggressive you are with your internal links. If it is typical navigation and footer links but not keyword stuffed beyond your imagination, then you are fine. If it is so aggressive, then it may lead to an issue.

Forum discussion at WebmasterWorld.

Image credit to BigStockPhoto for puzzels

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 29, 2025

Apr 29, 2025 - 10:00 am
Other Search Engines

ChatGPT Search Gains Shopping Search Features (Not Ads) & More

Apr 29, 2025 - 7:51 am
Google Search Engine Optimization

Google: Changing Lastmod Date In Sitemap Isn't An SEO Hack

Apr 29, 2025 - 7:41 am
Bing Search

Bing Tests New AI Answer Summary

Apr 29, 2025 - 7:31 am
Google Ads

Google Tests New Shopping Ads Design

Apr 29, 2025 - 7:21 am
Bing Search

Bing Search Without Microsoft Name By Logo

Apr 29, 2025 - 7:11 am
Previous Story: Google Knowledge Graph Attractions Tests