Search Engine Roundtable Authors
- Latest Article: Google: Stop Using URL Fragments
- Latest Article: You May Never Recover From Google's Penguin
Ben Pfeiffer is the President and CEO of Rank Smart Search Marketing, an organic search engine optimization and marketing firm. He is an industry veteran, writer, and speaker with over 12 years experience in SEO/SEM and internet marketing. Ben's specialty for the last 10 years has been optimizing websites for the algorithmic organic search in the major search engines. He also specializes in creating and selling start ups, link building, technical SEO, keyword research, competitive analysis, affiliate marketing, domain buy/selling, lead generation, and social media. He has worked with large publicly traded companies to small local businesses.
Ben is a native to Texas and currently resides in New Braunfels, Texas. He enjoys playing big games of capture the flag, photography, extreme weather, and fishing. You can find him on Twitter or Google+.
- Latest Article: SEO Content Writing - Love It or Others Won't
Chris Boggs is the Director of Search and Media Thought Leadership with Rosetta (www.rosetta.com), an Interactive agency. He is a specialist with 10 years experience in search engine optimization and paid search advertising. Chris has worked in Search Engine Marketing since 2000, both "In-House" and with agencies. Chris has worked with organizations ranging in size from small businesses to Fortune 100, within all major industries including extensively in Healthcare/Pharmaceutical, Financial Services, Consumer Products and Retail, and B2B. Chris is experienced in strategizing and directing SEO campaigns from keyword research and content development to link acquisition, as well as guiding technical SEO recommendations for HTML, eCommerce, and Enterprise applications including IBM WebSphere Commerce/Portal, Microsoft, ATG, and more.
Chris is actively involved in the SEM Community. Chris has served on the Board of Directors of SEMPO.org, the Search Engine Marketing Professional's Organization, since 2006, and was elected by the Board to serve as President 2010-2011. He speaks regularly at major search marketing conferences, and contributes to a number of online and offline publications. Chris lives in Twinsburg Ohio with his wife, son, and daughter, and enjoys golfing, soccer, and fantasy sports.
- Latest Article: Daily Search Forum Recap: January 2, 2009