Google AdWords Conversion Optimizer Now Supports Mobile Call Extensions

Nov 21, 2013 - 8:56 am 1 by
Filed Under Google Ads

Google AdWords Phone CallKim Clinkunbroomer shared on Google+ that you can now work with your mobile call extensions within conversion optimizer in Google AdWords.

In short, Kim spotted a new call out in the AdWords console announcing a new feature that links to this help document. It says, "More powerful call conversions: Now use Conversion Optimizer to maximize results from mobile call extensions. View your call conversion performance in your regular conversion reports."

Here is a picture:

Google AdWords Conversion Optimizer Now Supports Mobile Call Extensions

Andrew Rulnick explained in the comments on Google+:

Consolidating mobile click to call and manually dialed actions into conversions and estimated cost of conversions. Conversion optimizer now uses this data to improve ROI.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 16, 2026

Jan 16, 2026 - 10:00 am
Google Updates

Google Search Ranking Volatility Hits January 15-16

Jan 16, 2026 - 8:41 am
Search Video Recaps

Search News Buzz Video Recap: Google Personal Intelligence, Universal Commerce Protocol, Apple Picks Gemini & Ongoing Search Volatility

Jan 16, 2026 - 8:01 am
Google Search Engine Optimization

Google To Prioritize Removing Prediction News Content From Search & News

Jan 16, 2026 - 7:55 am
Google Maps

Google AI Overview Local Pack Leading To Huge Drops In Visibility

Jan 16, 2026 - 7:51 am
Bing Ads

Microsoft Advertising Adds Share Of Voice Metrics, Asset Group-Level URL Options, Customer Acquisition Goals...

Jan 16, 2026 - 7:41 am
 
Previous Story: The Perfect New T-Shirt For Matt Cutts Videos: Scroogled Microsoft Store