Google's Matt Cutts Describes How He Finds Low Quality/Spammy Guest Blogging

Oct 18, 2013 - 8:36 am 30 by

google targetGuest blogging has been a large topic over the past couple years in the SEO space.

In a recent video by Matt Cutts, Google's head of search spam, Matt answered the question:

How can I guest blog without it appearing as if I paid for links?

In that question, he showed overall examples of what makes bad guest blogging easy to spot and easy to find, in good examples.

Bad Guest Blogging includes writing off topic articles on a specific site and using keyword rich anchor text excessively.

Good guest blogging is when the content is written by an expert, the content has an bio at the bottom of the story and there is typically very little keyword dropping.

Matt added that the quantity of low quality guest blogging has been on the rise. He also suggested that if you do guest blogging, make sure to do it in moderation.

Forum discussion at Twitter.

Image credit to BigStockPhoto for target

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 1, 2025

Sep 1, 2025 - 10:00 am
Google

Google Tests AI Overview With Knowledge Panel

Sep 1, 2025 - 7:51 am
Google Search Engine Optimization

Google: Crawl Changes Are Independent Of Big Google Updates

Sep 1, 2025 - 7:41 am
Google

Danny Sullivan At WordCamp On How Google Search Keeps Evolving

Sep 1, 2025 - 7:31 am
Google

Google AI Mode Model Updated - Improvements For STEM Queries

Sep 1, 2025 - 7:21 am
Google

Google AI Mode Compare Checkboxes For Products & Local Business Listings

Sep 1, 2025 - 7:11 am
 
Previous Story: Google: Responsive Design Doesn't Give You A Ranking Boost