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Below are the most recent 30 comments. I try to keep it clean of comment spam, but some times things get through and it takes me several hours to get to it. So please excuse any of that comment spam.

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Pedro commented on Google Search Ranking Volatility Remains Heated Through Weekend

When the fluctuation lasts for more than 45 consecutive days, it ceases to be an update and officially confirms the idea that they are more lost than a son of a b 1tch on Father's Day.

Comment ID #6839247272 02/17/2026 06:44 pm

Helga commented on Google Search Ranking Volatility Remains Heated Through Weekend

Oh dear...you mean Google used to care about us before? I'm so confused. Maybe it's just my dementia getting worse.

Comment ID #6839246462 02/17/2026 06:41 pm

CM Puck commented on Google Search Ranking Volatility Remains Heated Through Weekend

Something really weird happening today. A branded search term for a client's name that is very unique no longer shows any of their socials or portfolio sites and now a bunch of unrelated TikTok videos and foreign websites in the SERP.

Comment ID #6839232455 02/17/2026 05:56 pm

DataDonkey commented on Google Search Ranking Volatility Remains Heated Through Weekend

<blockquote>more expectation of hits to come</blockquote>I pray they do, because nothing will happen here in the USA.

Comment ID #6839230968 02/17/2026 05:51 pm

DataDonkey commented on Google Search Ranking Volatility Remains Heated Through Weekend

Fair enough. It's that up to 10% where the catch is. Doesn't matter, I'll be here in the USA cheering the EU on and pushing back against the tariff tantrum threats that follow.

Comment ID #6839230346 02/17/2026 05:50 pm

Dimitris Abrazis commented on Google Search Ranking Volatility Remains Heated Through Weekend

Sadly this seems to be the truth

Comment ID #6839210856 02/17/2026 04:59 pm

Dimitris Abrazis commented on Google Search Ranking Volatility Remains Heated Through Weekend

This means that they have lost touch and that they don't care anymore.

Comment ID #6839210383 02/17/2026 04:58 pm

Sam commented on Google Search Ranking Volatility Remains Heated Through Weekend

Looks like you got a canned answer ... I guess there's nothing left to say to publishers anymore.

Comment ID #6839191094 02/17/2026 04:13 pm

Barry Schwartz commented on Google Search Ranking Volatility Remains Heated Through Weekend

that is funny

Comment ID #6839179010 02/17/2026 03:47 pm

Dimitris Abrazis commented on Google Search Ranking Volatility Remains Heated Through Weekend

This profile is innactive since May and in August he posted that the account is innactive. This is an official answer from Google... They don't have a clue anymore. @rustybrick:disqus your thoughts? https://uploads.disquscdn.com/images/47679fcd7282324566ac5c97986b652c90c65d2bcffce406ae317f0f125cd606.jpg

Comment ID #6839178272 02/17/2026 03:45 pm

Sam commented on Google Search Ranking Volatility Remains Heated Through Weekend

I noticed "publishers" as a vertical ...appear to be missing from the future Google ad strategy....Looks like Gemini is the publisher now, looks like they expect people to TRUST AI. Thoughts? https://uploads.disquscdn.com/images/b18ca54377c5ad3826f77558f3ec3602a64913d11a792aa696081beb24d33cf8.png

Comment ID #6839178181 02/17/2026 03:45 pm

John A. User commented on Google Says Opting Out Of AI Overviews Is A Huge Engineering Project

I don't care how huge it is, you need to have a mechanism of allowing to opt out of AI Overviews. Applies to all Answer Engines. Yes, you can use robots.txt for Claude and CHatGPT but they use proxies where they don't identify themselves. Just because something is difficult or huge to do doesn't mean you don't have to do it...

Comment ID #6839169494 02/17/2026 03:27 pm

Barry Schwartz commented on Google Search Ranking Volatility Remains Heated Through Weekend

Hopefully it is fixed soon.

Comment ID #6839138748 02/17/2026 02:23 pm

Ted (or Big T) commented on Google Search Ranking Volatility Remains Heated Through Weekend

@rustybrick:disqus Google Analytics show wrong traffic. I think it's issue, error

Comment ID #6839138215 02/17/2026 02:22 pm

Zolux commented on Google Search Ranking Volatility Remains Heated Through Weekend

Legendary post

Comment ID #6839126707 02/17/2026 01:57 pm

Quetzal commented on Google Says Opting Out Of AI Overviews Is A Huge Engineering Project

Sure didn't seem like it was too much of a problem for them to set up the system to steal all that content. Odd that it's too hard for them to <i>not</i> steal the content.

Comment ID #6839111709 02/17/2026 01:22 pm

Ted Kubaitis commented on Google Says Opting Out Of AI Overviews Is A Huge Engineering Project

"Allowing Opting Out Of AI Overviews Is A Huge Engineering Project" ... its almost as hard as showing all the citations.

Comment ID #6839088998 02/17/2026 12:32 pm

Barry Schwartz commented on Google Search Ranking Volatility Remains Heated Through Weekend

thank you I guess.

Comment ID #6839066429 02/17/2026 11:45 am

Alex Cary commented on Google Search Ranking Volatility Remains Heated Through Weekend

I appreciate @rustybrick:disqus for designing such a variety of thumbnails for the Ranking volatility updates. Hope you find it difficult because it is happening every other day.

Comment ID #6839065581 02/17/2026 11:43 am

Jon McNamara commented on Google Says Opting Out Of AI Overviews Is A Huge Engineering Project

Umm....shouldn't AI be used to get AI to get stop showing in Overviews? In other words, just "tell" AI to stop doing it - create the script/code. So since google is saying a HUGE engineering project, is the takeaway what AI can do is overrated?

Comment ID #6839044274 02/17/2026 10:58 am

Helga commented on Google Search Ranking Volatility Remains Heated Through Weekend

Thank you for apologizing dear. You won't need your fowl mouth washed out with soap this time.

Comment ID #6839025049 02/17/2026 10:16 am

Ted (or Big T) commented on Google Search Ranking Volatility Remains Heated Through Weekend

Total shit today. Sorry for this word, but it's Google superheated all search and discover. Traffic is terrible, awesome.

Comment ID #6839013407 02/17/2026 09:50 am

Vic Daniels commented on Google Says Opting Out Of AI Overviews Is A Huge Engineering Project

If it is a huge engeering project then maybe Google should wind it back and stop using unfair / rip off AIOs until they are in a position to do the right / ethical thing and provide publishers proper choice. Typical Google - quick to screw every publisher, but slow to do anything that limits their predatory behaviour.

Comment ID #6839009655 02/17/2026 09:42 am

Mark commented on Google Search Ranking Volatility Remains Heated Through Weekend

a 10% worldwide turnover fine wouldn't be 'feeble', it would be 40 billion dollars.

Comment ID #6839007764 02/17/2026 09:37 am

DataDonkey commented on Google Search Ranking Volatility Remains Heated Through Weekend

Turnover as in gross profits? I think 10% is still weak because it assumes 90% of Google's revenue is earned honestly when it's not. The foundation for fines must always consider victim's losses, which 10% is far short of what would be needed to compensate these victims fairly.

Comment ID #6839000522 02/17/2026 09:20 am

Thanos Lappas commented on Google AI Mode Ask About Feature Now Works On Overlay

Things are getting very interesting

Comment ID #6838992872 02/17/2026 09:02 am

Rowan commented on Google Search Ranking Volatility Remains Heated Through Weekend

Have a read: <a href="https://www.reddit.com/r/mildlyinfuriating/comments/1r70nbm/gmail_search_option_is_absolutely_useless/">https://www.reddit.com/r/mildlyinfuriating/comments/1r70nbm/gmail_search_option_is_absolutely_useless/</a> All the comments are bashing Google Search too. lol

Comment ID #6838988300 02/17/2026 08:51 am

MrSEO commented on Google Search Ranking Volatility Remains Heated Through Weekend

Turnover not profit margin.. it's massive and big enough to do huge damage to the share price and outlook with more expectation of hits to come.

Comment ID #6838967955 02/17/2026 07:59 am

DataDonkey commented on Google Search Ranking Volatility Remains Heated Through Weekend

The EU's feeble 10% fine compares to what a waiter/waitress gets as a tip in restaurants. While a 10% fine is wimpy, it's still more than Judge Meathead's 0% fine in the USA.

Comment ID #6838954570 02/17/2026 07:17 am

googleisjoke commented on Google Search Ranking Volatility Remains Heated Through Weekend

just reading slovak post, EU is after google, says "If a breach of competition rules is confirmed, the European Commission can impose a fine on Google of up to 10% of its worldwide annual turnover."

Comment ID #6838943073 02/17/2026 06:35 am

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