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Below are the most recent 30 comments. I try to keep it clean of comment spam, but some times things get through and it takes me several hours to get to it. So please excuse any of that comment spam.

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2026 commented on Google Search Ranking Volatility February 10th

it ha become tough to afford even a basic lifestyle

Comment ID #6836395550 02/11/2026 02:19 am

racefan01 commented on Google Search Ranking Volatility February 10th

My traffic is completely dead after the weekend's volatility. I'm so tired of this. Search is dead, Discover is dead.

Comment ID #6836370505 02/10/2026 11:21 pm

Dan commented on Google Search Ranking Volatility February 10th

I'm not going to stop, I've got thankfully time to keep publishing and wait this out and hope for some course correction, it's just it feels like I am wasting my time. I've got nothing else though.

Comment ID #6836318755 02/10/2026 07:56 pm

Dan commented on Google February 2026 Discover Core Update

Yeah, I don't know my friend, it doesn't really make any sense. Very little clicks but it's never really dropped of, impressions have continued to grow over time. Oh well, it's all coming crushing down.

Comment ID #6836318565 02/10/2026 07:56 pm

Sam commented on Google Search Ranking Volatility February 10th

I just read their 10-K annual report filed with the SEC on February 4, 2026. Quote: "We and our competitors are constantly adjusting to meet this shift and provide new and evolving advertising formats. There is no assurance that we will adapt effectively and competitively to meet this shift, and that such advertising formats, strategies, and offerings will be successful." And regarding device search - in regard to Apple: "Some manufacturers may also elect not to include our products on their devices." <a href="https://www.sec.gov/ix?doc=/Archives/edgar/data/1652044/000165204426000018/goog-20251231.htm">https://www.sec.gov/ix?doc=/Archives/edgar/data/1652044/000165204426000018/goog-20251231.htm </a> Then they raise bonds guys. This was included in the risk section for the first time this month guys. It was reported wrong by CNBC, this isn't about losing to ChatGPT which is like tiny. It's about AI Overviews stealing those clicks to us. e.g ChatGPT = 800 million weekly users vs Google's 5+ billion total users. The most bizarre platform strategy I have seen in my 30 years of doing this stuff. Why? They could have just produce AI alongside search.

Comment ID #6836316335 02/10/2026 07:48 pm

clone21 commented on Google Search Ranking Volatility February 10th

Because there are only top 10 results in 1st page, its the root of why all these miserables.

Comment ID #6836311566 02/10/2026 07:30 pm

clone21 commented on Google Search Ranking Volatility February 10th

So its stupid to still waste time on this things, think how much you lost your life on this shit.

Comment ID #6836310818 02/10/2026 07:27 pm

John A. User commented on Google Search Ranking Volatility February 10th

I do wish there were more options than thumbs up and down, haha, and angry emojis would be great here.

Comment ID #6836240649 02/10/2026 04:08 pm

Dan commented on Google Search Ranking Volatility February 10th

Feel this, really feel this. Hoping something turns around for you at some point by an absolutle miracle

Comment ID #6836233389 02/10/2026 03:51 pm

Mark commented on Google Search Ranking Volatility February 10th

How are you going to help him? Post this wisdom here for us all to benefit from (or laugh at)

Comment ID #6836227761 02/10/2026 03:39 pm

John A. User commented on Google Tests Citation Icons At Bottom Of Answers In AI Mode

I do recall but I thought it was just the testing stage rather than go live. Hopefully it'll put pressure on Google and others to follow suit however I see them as ignoring it though.

Comment ID #6836222936 02/10/2026 03:28 pm

Barry Schwartz commented on Google Tests Citation Icons At Bottom Of Answers In AI Mode

I actually broke the news a few weeks ago <a href="https://www.seroundtable.com/bing-webmaster-tools-ai-performance-report-40829.html">https://www.seroundtable.com/bing-webmaster-tools-ai-performance-report-40829.html</a> But yes, covering the official news tomorrow.

Comment ID #6836218490 02/10/2026 03:18 pm

John A. User commented on Google Tests Citation Icons At Bottom Of Answers In AI Mode

Barry, Is this tomorrows news? https://uploads.disquscdn.com/images/441ac2c0b5278d35f1903a852d50e2150a0c395f004ca118243bf911648ce2ba.png

Comment ID #6836217171 02/10/2026 03:16 pm

David Dennison commented on Google Search Ranking Volatility February 10th

I offered to help you out for free. Offer still stands. Let me know.

Comment ID #6836214266 02/10/2026 03:09 pm

Rowan commented on Google Search Ranking Volatility February 10th

Google is going to sell 100-year bonds just to fund its AI expansion: <a href="https://www.reuters.com/business/alphabet-sells-bonds-worth-20-billion-fund-ai-spending-2026-02-10/">https://www.reuters.com/business/alphabet-sells-bonds-worth-20-billion-fund-ai-spending-2026-02-10/</a> The last time a company would do such a thing was Motorola... And it was in 1997, prior to the dot-com bubble burst.

Comment ID #6836213389 02/10/2026 03:07 pm

Piece of Bread commented on Google Search Ranking Volatility February 10th

This! AI bots have been going mad at my site since Saturday, crawling even in areas that don't exist. Absolutely, insanely annoying.

Comment ID #6836197993 02/10/2026 02:34 pm

Dan commented on Google Search Ranking Volatility February 10th

Every second day, new reports of volatility arrive. Just ridiculous at this point. It's never going to end until every single publisher is crushed.

Comment ID #6836184011 02/10/2026 02:05 pm

John A. User commented on Google Search Ranking Volatility February 10th

Absolutely disgusting...

Comment ID #6836172726 02/10/2026 01:41 pm

John A. User commented on Google Search Ranking Volatility February 10th

A perfect illustration of whats going on. If anyone complains, they'll call a politician to tarrif them...

Comment ID #6836168450 02/10/2026 01:33 pm

John A. User commented on OpenAI ChatGPT Ads Now Live With User Controls

Ofc, they say they won't but it seems when one person doesn't, the others get amnesia and copy.

Comment ID #6836167337 02/10/2026 01:30 pm

Mark commented on Google Search Ranking Volatility February 10th

If you're a true industry expert within your niche, theres an easy solution. Cast some spells, make some potions, do your rituals? They work for paying customers so it must work for you surely?

Comment ID #6836139966 02/10/2026 12:31 pm

2026 commented on Google Search Ranking Volatility February 10th

Google Search Ranking Volatility Gets Heated Again February 10th - as if it matters

Comment ID #6836130121 02/10/2026 12:10 pm

Surfer Boy Pizza commented on Google Search Ranking Volatility February 10th

i'm basically just bleeding out. site isn't even in discover (lost that years ago) and this update is killing us. we don't have self serving listicles either. always something. such a waste to do anything anymore. cancelled semrush and all tools. why bother looking at them or working on the site or publishing new content? been holding on to a couple employees, although they haven't worked any hours in over a year, but left them attached hoping i'd give them some good news that we are resuming work. today, i will officially let them go. i've lost all hope that this will ever recover. hopefully karma strikes those who deserve it.

Comment ID #6836125331 02/10/2026 11:59 am

UncleKrusty commented on Google Search Ranking Volatility February 10th

Like muriatic acid poured on an open wound. Google earns record profits, by stealing content from publishers, and their tax bill drops by 35%. <b>Amazon, Meta, and Alphabet report plunging tax bills thanks to AI investment and new rules in Washington</b> <blockquote>The annual report from Alphabet, meanwhile, reported a tally that combined US federal and state tax totals and showed a drop from about $21.1 billion in 2024 to $13.8 billion in 2025.</blockquote><blockquote>"Tax cuts pushed through by the Trump administration last year and in 2017 have made it possible for the fastest-growing companies in the world to pay record-low federal income tax rates on their income," the group wrote. “This is likely just the tip of the iceberg with the vast majority of the nation's largest corporations yet to disclose their 2025 tax payments."</blockquote>Full story: <a href="https://finance.yahoo.com/news/amazon-meta-and-alphabet-report-plunging-tax-bills-thanks-to-ai-investment-and-new-rules-in-washington-161229652.html">https://finance.yahoo.com/news/amazon-meta-and-alphabet-report-plunging-tax-bills-thanks-to-ai-investment-and-new-rules-in-washington-161229652.html</a>

Comment ID #6836118227 02/10/2026 11:44 am

Claire commented on Google Search Ranking Volatility February 10th

i just had a dream... i woke up and check my stats... omg, so many leads!!! i was so happy... i faster come here to seroundtable and everyone was happily sharing their traffic stats and we're all getting our traffic and sales back. we were all congratulating each other. i was hopping around like a little girl in tears... never felt so happy after so long. then i woke up. FUCK!

Comment ID #6836114284 02/10/2026 11:35 am

Lisa Sicard commented on Google Search Ranking Volatility February 10th

Barry, I would agree with what I'm seeing. I blocked some bots recently as well. Let's hope those stop botting around.

Comment ID #6836105643 02/10/2026 11:15 am

Dimitris Abrazis commented on Google Search Ranking Volatility February 10th

Barry, about a couple of months ago I sent you a message saying that google at a roundtable told to publishers to forget traffic from Google. It seems that this is it...

Comment ID #6836101342 02/10/2026 11:05 am

No Couch Potato commented on OpenAI ChatGPT Ads Now Live With User Controls

The real motivation behind AI. Google will do the same.

Comment ID #6836095486 02/10/2026 10:52 am

The Cone of Silence commented on Google Search Ranking Volatility February 10th

Dead-clean flat on our site. No ups, no downs.

Comment ID #6836071798 02/10/2026 09:58 am

Helga commented on Google Search Ranking Volatility February 10th

Oh dear. Maybe my dementia is getting worse. Every story now about Google search feels like deja vu.

Comment ID #6836067187 02/10/2026 09:48 am

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