Below are the most recent 30 comments. I try to keep it clean of comment spam, but some times things
get through and it takes me several hours to get to it. So please excuse any of that comment spam.
n though ive stopped creating new content i wouldnt say that relying on chatgpt is a very bad idea - i have explored it well especially for a kind of conversation and the results are pretty interesting - i often wonder how its performing so well. I must say people who have been using it for IDEAS while creating content will find it incredibly useful. Though AI has proved a major harm for publishers, yet lets not forget that we can use it to our advantage while being very strategic. I have seen people winning in my niche using AI.
Everything you said is spot on the $100 billion = users accidentally clicking. I wanted to get a hotel room I put the hotel in that I am interested in and the first result was a sponsored result and I clicked it. I found myself clicking accidentally on companies I have no interest in and won't buy from. There will be a delayed time when advertisors realise their clicks are off the chart but the sales don't tally. That is when they will reduce budgets big style, or move ad spend elsewhere that is more likely to produce a sale, like social media. I also want to say that social media pay is also starting to shrink now all creators are moaning about it.
John,
You're right. I've been away from here. I gave up on creating websites. Google had everything in its hands, even with AI exploding. They made the wrong choice. And we screwed up.
I've been making websites since 1999, and I never thought I'd never write another line of code for a new site.
I only keep one site active, which still receives reasonable traffic, because it has a good brand.
But incredibly, I'll never make websites again.
They screwed everything up!
Good luck everyone!!
it seems google re-evaluated my site, i don't remember 25 users atm from US for a long time:
https://uploads.disquscdn.com/images/1e368f95b42cee67085ea67b20dc855d9b4f2b33ceb70d075cf4a41827421dc0.png
<blockquote>I think people see AI above the fold and don't scroll down to the organic results.</blockquote>Google rotates layouts which is why we get some traffic and other times next to nothing. Despite the lack of Google traffic over the last few days, our sales are doing ok thanks to other SEs. I think some users are tired of dealing with Google's low quality results and are using alternatives.
Google boasted about their first $100 billion quarter, and they're going to need to turn the screws harder to repeat it. I would expect advertisers to see their ROI drop further and Google forcing users to search even more by making the SERPS even more unhelpful then they already are.
<blockquote> I also saw some insane thing that was AI overview, people may ask, people searched for, youtube videos and the organic result was below all that bluff.</blockquote>The refinement box spam displayed on Google's SERPS, and the positioning of those boxes, clearly shows Google is more concerned about tricking users into an endless loop of more searches instead of answering their queries.
They know. They just don't care. Like this part @johnauser:disqus posted in another comment below:
<blockquote>During an interview, Altman expressed no concern regarding AI displacing countless workers, taking away their livelihoods. After watching his apathetic performance, I would say if there is such a thing as a soul, he doesn’t have one.</blockquote>
I concur, their ego to be the one who creates Super AI has clouded their judgment. They don't care and have their heads in the ground about the dangers.
I don't know what has happened, something has i have gone from 80k clicks per day last year to 12k this year, and this month from 1st november at 20k to today to 12k clicks yesterday. I don't know what they have done, rankings still same. I am number 1 for most keywords. I think people see AI above the fold and don't scroll down to the organic results. I also saw some insane thing that was AI overview, people may ask, people searched for, youtube videos and the organic result was below all that bluff. It is not good.
And in related news that will surprise nobody here:
<a href="https://www.foxbusiness.com/economy/layoffs-october-hit-highest-level-month-22-years-companies-cite-cost-cutting-ai">https://www.foxbusiness.com/economy/layoffs-october-hit-highest-level-month-22-years-companies-cite-cost-cutting-ai</a>
Google killed the Internet, wants everyone to stay on their site. They're hiring a AI Economist to investigate what we already know.
As you probably been away from this site for a while, Barry covered this as well <a href="https://www.seroundtable.com/google-ai-overviews-ctr-decline-40374.html">https://www.seroundtable.com/google-ai-overviews-ctr-decline-40374.html</a>
It took me a while to accept it, but it happened.
|| Google is Dead ||
<a href="https://searchengineland.com/google-ai-overviews-drive-drop-organic-paid-ctr-464212">https://searchengineland.com/google-ai-overviews-drive-drop-organic-paid-ctr-464212</a>
OpenAI is losing more money than its making, I expect it to be bought and taken under the wing of Microsoft or merged into Google, more likely the former. Elon won't let xAI go bust, he has so much money to not let it.
Sam Altman has been served papers <a href="https://www.dailymail.co.uk/news/article-15272229/tech-CEO-Sam-Altman-served-subpoena-live-event.html">https://www.dailymail.co.uk/news/article-15272229/tech-CEO-Sam-Altman-served-subpoena-live-event.html</a>
<blockquote>The trial centers on the non-violent protest group whose members claim they have been repeatedly arrested, including in February when three were taken into custody for allegedly refsing to leave company property, according to The San Francisco Chronicle.</blockquote>The papers were served by the "Stop AI" group, who is bound to extend it to the whole of AI, including content theft, etc. The most upvoted comment albeit just 200 is about OpenAI stealing content. Bet OpenAI will withdraw if there's a chance "Stop AI" widens the court case because OpenAI might lose copyright issues.<blockquote>OpenAI only was able to create their technology by stealing the data, artwork, and music of millions of people without their permission and should be forced to start over from scratch.</blockquote>and
<blockquote>During an interview, Altman expressed no concern regarding AI displacing countless workers, taking away their livelihoods. After watching his apathetic performance, I would say if there is such a thing as a soul, he doesn’t have one.</blockquote>
They pretty much have but soon, they won't even list sites. I think we will get there Soon, it will just become a big box that gives you AI overviews and responses and nothing else. Think about it... AI can provide you what people have on their site, summarize it, and even offer audio summary without you having to do too many clicks. What future small publishers have? none.
The AI bubble is real but it also doesn't mean AI is going away. It will just consolidate. I think xAI and Google will be the big players and the rest will be bought. I am not that optimistic about the future of OpenAI.
Amazon is suing Perplexity to stop their Comet browser from automating shopping. Perplexity, Google, etc. won't waste time programming their dumb AI to shop at small independent stores. At it's core AI is just an excuse these big tech companies are using to steal IP, traffic and sales so they can achieve total control over citizens. The dicktator President Orange doesn't care, because he's of the same mindset, which is why he probably told his DOJ to not appeal Judge Meatheads sorry ass remedies. Whether it's content we produced, or the items we sell, I believe they all want to host it on their platforms so they can do as they wish and charge whatever they want.
<b>Amazon sues Perplexity over 'agentic' shopping tool</b> - <a href="https://www.reuters.com/business/retail-consumer/perplexity-receives-legal-threat-amazon-over-agentic-ai-shopping-tool-2025-11-04/">https://www.reuters.com/business/retail-consumer/perplexity-receives-legal-threat-amazon-over-agentic-ai-shopping-tool-2025-11-04/</a>
<blockquote>but remember 50% of devices are managed by Apple, Google don't own all devices.</blockquote><b>Apple nears deal to pay Google $1B annually to power new Siri, report says</b> - <a href="https://techcrunch.com/2025/11/05/apple-nears-deal-to-pay-google-1b-annually-to-power-new-siri-report-says/">https://techcrunch.com/2025/11/05/apple-nears-deal-to-pay-google-1b-annually-to-power-new-siri-report-says/</a>
In some cases big techies will work together to exterminate small businesses so they can divide those revenues among themselves.
The concept of Google controlling the pricing of products and some services is one way they can harvest more money from the economy. Instead of advertisers paying for clicks, which already have a poor ROI, Google can control the final price. Like Amazon awards the buy box to those with the lowest price, Google can do the same with those products that make them the most money. Sellers agree on a sale price and Google takes 100% of everything above it. Of course Google would still charge sellers a referral fee like others do because that will make them some money as well. It's a deep subject for sure, but complete control of information and how/where consumers spend their money at is Google's goal.