Below are the most recent 30 comments. I try to keep it clean of comment spam, but some times things
get through and it takes me several hours to get to it. So please excuse any of that comment spam.
When a big fire breaks out and then gets extinguished, smoke continues to rise from it. In the same way, this “smoke” causes small changes in the SERP (Search Engine Results Page).
Blusky is the new Twitter cause X ain't even a thang and I wholeheartedly agree to that. Love that blusky was used here and great connecting with all of them until more people join. I'm sure in a few years I'll say, back when Blusky was cool which is RN. 🔥
I just saw an AI stick that has trained on our data that users can buy and have the entire internet offline. I will watch it on bbc catch up. I am actually loosing the will guys. Why was this ever released in the first place without regulation.
For those in the UK, you might be interested in "AI Confidential" with Dr. Hannah Fry on BB2 9pm on Mondays. For those in the US, you might catch on BBC America.
It can be a google problem if they are for the wrong keyword. I have had google try to rank me for competitors terms because of one mention. Had to remove them to rank for my target term instead... so check if the impression keywords still make sense. Its kind of rare though... Only see it about once a year.
I don't think that I would buy clothes to match the office paint job and decorations. I might do that if I was a newly hired pup who hadn't seen the stuff that happens at the office... but after seeing decades of office stuff, I would know the location of every tree house in the Plex and randomly move my nest from one of 'em to another.
If they would earn more per quarter by removing AIO from informational queries and sending users to sites loaded with AdSense spam why didn't the reported quarters before AIO was injected reflect this? Clearly we had decades of no AIO for information queries and their profits weren't touching the levels since introducing AIO so AIO clearly earns them more!
I want no AIO as much as the next webmaster, however the numbers speak louder to google than a couple of angry webmasters on a tiny SEO forum ever will. Its sad for us but great for them and any change that inflates the next quarter isn't going anywhere, we have to come to terms with that!
They're quite willing to let areas slip or be ignored so the main figure can increase. If they paid more attention to their SERPS for informational requests, they'd earn a heck of a lot more. For informational requests, they show AI and no adverts, but the sites on the sites where the information is stolen, Google Adverts...
This was the weirdest core search engine update so far. It's roughly back to normal for my website, but it has been about 1 week of agony. Custom search API also went down for ~1 day (but it's back now).
Position suddenly took a turn for the worse .. https://uploads.disquscdn.com/images/2de333a749fd8f3fc12da139bf0fa51c154349b02a570ee1dc7a22c359c6a1a0.jpg
A good example of Google's perpetual state of shit can be found in a story where Google is showing PDF lyrics from Neil Diamond's Sweet Caroline on the Health and Social Care Alliance Scotland website. According to the story, the PDF is 404. I rarely visit Google anymore because each time I do then I get the sudden urge to vomit.
This is probably Google's Gomer Pyle Gemini intellect at work. Surprise, Surprise, Surprise!
<b>Neil Diamond fans baffled by what comes up if you search for lyrics to classic song</b> - <a href="https://www.dailystar.co.uk/news/weird-news/neil-diamond-fans-baffled-what-36748878">https://www.dailystar.co.uk/news/weird-news/neil-diamond-fans-baffled-what-36748878</a>
<blockquote>Posting on X, formerly Twitter, one user, named Ash, posted a screenshot of an odd result that had come up when they searched for the words on Google. Along with a screenshot of the search result, they wrote: "Why does the Health and Social Care Alliance Scotland have a PDF of the lyrics to Sweet Caroline and why is it the top result on Google?"
Sure enough, if you search for the words on Google, you'll first get the lyrics displayed at the top of the page. But if you scroll down to one of the links, the first result is a PDF on the website of the Health and Social Care Alliance Scotland.</blockquote>
Based on their last quarter its safe to say the people at Google see the last updates as a whopping success. When you start ignoring the SERPS and focus on the quarter earnings they reports you will understand if the updates are considered a success or failure, the success or failure is judged on the bottom line and right now they are doing gangbusters... This time next year, when another 4 quarters of compounded extraction have passed, you will look back on today as the good old days!
Nothing has changed. Traffic from search, Discover, and Google News is dead. Thanks to the stupid idiots at Google and their stupid updates that only ruin everything.
I'm encountering a very strange phenomenon. Our in-house developed tools query the indexing status of each individual URL via the Search console API. We are currently identifying many URLs that appear URL is not on Google
and have Last crawl
18 Dec 2025, 07:07:55 but they appear indexed in the new format edited after January 2026.
Dropped 90 percent. Before update was 200k clicks per day, now is 30k max. My competotor rising to the sky, before update about 200k clicks per day, now is 350k.
It was flat over the weekend. I thought it was over. But the volatility resumed again.
On the serps I monitored, it’s a constant battle between commercial and info.
And when Google sticking to info, it’s refining by dumping parasites to the bottom.
But then Google refining by mixing commercial with info.
But then Google making up their mind and displaying less commercial again. And then reverting as people don’t click on them (they want commercial results not long articles focusing on pain points)
So it seems that Google is trying to look for a sweet spot.
Interesting. AI eating itself, it will have 0 to train from in 2-3 years. Reddit won't even supply the amount of human content needed to improve Gemini, and i suspect it is more like 80% of all new reddit posts are AI.