Below are the most recent 30 comments. I try to keep it clean of comment spam, but some times things
get through and it takes me several hours to get to it. So please excuse any of that comment spam.
Nothing has changed. Traffic from search, Discover, and Google News is dead. Thanks to the stupid idiots at Google and their stupid updates that only ruin everything.
I'm encountering a very strange phenomenon. Our in-house developed tools query the indexing status of each individual URL via the Search console API. We are currently identifying many URLs that appear URL is not on Google
and have Last crawl
18 Dec 2025, 07:07:55 but they appear indexed in the new format edited after January 2026.
Dropped 90 percent. Before update was 200k clicks per day, now is 30k max. My competotor rising to the sky, before update about 200k clicks per day, now is 350k.
It was flat over the weekend. I thought it was over. But the volatility resumed again.
On the serps I monitored, it’s a constant battle between commercial and info.
And when Google sticking to info, it’s refining by dumping parasites to the bottom.
But then Google refining by mixing commercial with info.
But then Google making up their mind and displaying less commercial again. And then reverting as people don’t click on them (they want commercial results not long articles focusing on pain points)
So it seems that Google is trying to look for a sweet spot.
Interesting. AI eating itself, it will have 0 to train from in 2-3 years. Reddit won't even supply the amount of human content needed to improve Gemini, and i suspect it is more like 80% of all new reddit posts are AI.
Not sure about cooling, but after days of mostly higher than normal Google traffic, things have slowed down considerably here. What Google giveth, Google taketh away.
A lot of those posts are from a year ago, but it's a lot worse now. Reddit itself is coming under fire because of the growing AI Slop they're hosting.
<b>Reddit Is Quietly Becoming an AI Slopfest. Can Anyone Save It?</b> - <a href="https://www.pcmag.com/opinions/reddit-is-quietly-becoming-an-ai-slopfest-can-anyone-save-it">https://www.pcmag.com/opinions/reddit-is-quietly-becoming-an-ai-slopfest-can-anyone-save-it</a>
<blockquote>AI has made it easier than ever for anyone to post faux content on Reddit, posing as original thoughts from human users. One study estimates that 15% of content posted on Reddit in 2025 was generated by AI. The worst part? It's almost impossible to tell given users' anonymity and the site's simple interface. It could come from anywhere, anyone, or any chatbot.</blockquote>
If you are not a store you have zero incentive to optimise for AI. Actually you have inverse incentive - the less AI cites you the more traffic and revenue you get.
slowly but surely I'm getting to the point where bing actually get the same traffic as google ( and I truly believe soon will exceed)
in a nutshell for yesterday: 119 clicks google GSC, 71 clicks Bing console, there you have it.
this world is fucked when we have to optimize for AI to privillege us and get scrapped, so it's no more theft, but privillege, look wanna vommit, that phrase"AI scrapes structure, not storytelling" DDDDDDDDDDDDDDD
so I should be proud of fucking AI scraping the content? sick world!
https://uploads.disquscdn.com/images/8e54a34be516001e8ee88778eb07e38ca589a4892e90fc80c48b2ab2f9a7fbdd.png
There is so much AI, videos and answer boxes above the fold people are just not trusting anything which leads to not buying. I am still buying from the shopping boxes as I just bought some items, but this is old-school. I like old-school.
Problem is: There is so many ads on youtube people are switching off and it won't convert. People are overwhelmed with AI now, they are "tuning out" and not buying. I reduced my website ads a few days ago, I earn less but I am saving my readers being overwhelmed.
The only way to fix this mess is to accept what the user wants, putting the 10 blue links back to the top of search with an option of an AI answer, but they can't / won't due to stock price....so it is heading towards advertisors reviewing/moving/restricting budgets.
March 31st is cut off point for Google ...this is the time budgets are set for Q3 and Q4 based on past ROI.
Wall street are going to look very carefully at profit in Q3 and Q4 and want billion dollar quarters again.
Around 2/16 all of my client's social and business profiles stopped ranking for their name, which is a unique branded keyword, and instead Google started ranking a bunch of seemingly random websites that didn't include any of those keywords like TikTok videos, and public data aggregation sites.
On 2/18, it reverted back, social and business profiles were ranking again and "random" websites were banished.
Fast forward to today, 2/21 and the random websites, that have nothing to do with the branded keywords (client's name) are now ranking again.
What is going on? Are other seeing something similar?
yes... as i reported a week back... facebook ads not converting too. many bot traffic. if you see in facebookads subreddit, many are complaining about bot traffic and conversion or sales falling flat.
seems like big tech are all colluding together to fuck us all...
:(
My Google discover traffic is literally dead. Since the start of the year and now into Feb with this 'Discover Update'. Worst start to a year since 2020. Anyone else having this nightmare? I own a UK local news site.