Google Image Search Traffic Drops 80% Since Redesign

Feb 26, 2013 • 8:40 am | comments (36) by | Filed Under Google Search Engine Optimization

Google ImagesA month ago, Google launched their redesigned Google Image Search interface and as you know, Webmasters were not happy.

It has been a month and some folks are posting how the new image search design impacted their traffic from Google Image Search.

Gregory Karpinsky posted an image of the traffic to his 99% image based site in a Google+ Community thread showing an 80% plus decrease in traffic but his other engagement metrics are all up.

Here is the Google Analytics chart, click on it to enlarge:

click for full size

Besides for the huge drop in traffic, his conversions or goals are way up because users need to do more to see the site hosting the image. He shared his two goals:

  • Goal: More than 5 pages visited + 67.75%
  • Goal: More than 10 pages visited + 102.17%

How about other sites?

This site has seen a drop in Google Image search traffic by 40%. What have you seen?

Forum discussion at Google+ Community.

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