9 Years Covering The Search Industry

Dec 2, 2012 • 6:00 pm | comments (27) by twitter Google+ | Filed Under Blog Administration

Search Engine Roundtable 9th Birthday LogoToday would be the official 9th birthday of the Search Engine Roundtable. That means I've been writing about search, SEO, the industry and related topics for 9 years - which is about 28% of my life writing about search. It shocks me how I am able to find new nuggets of information, several of them, each day to share here. Truth is, without the community, it would not be possible.

As you know, the original niche for this site was to report what was going in within the community through the discussion forums. That mission is what has made this site so successful over the years and we have not budged from it at all.

Thank you all for reading, commenting, and helping me create this content on a daily basis - thank you!


This year we had well over 610,000 pageviews on average every month - that is over 100,000 more pageviews per month than last year. Of that, 400,000 plus were unique visitors per month, that is also up from last year by 100,000 unique visitors. We posted over 1,600 stories, with 50 video posts, with about 15,000 real comments from the community. Our pageviews is up over 20% from last year, unique visits are up over 60%, with mobile traffic up by over 60% from the year before. Our most popular browsers are Internet Explorer with 40%, Chrome with 25%, Firefox with 20% and Safari with 6%. On the mobile front iOS is 66% and is only Android is 29% of the mobile browser traffic on this site. Our YouTube channel is just shy of 5 million video views to date, with a half a million views this year - but 70% of those who watch my videos are male. On the traffic to this site, over 45% of the traffic comes direct, less than 35% comes from Google, Twitter sends about 2.5% and the rest are all under 2% - so the diversity of the traffic to this site is nice.

Yearly Recap:

The key themes this year included Google's Panda and Penguin updates but also mentioned the exact-match-domain update, the page layout update and the DMCA updates amongst others. Google and Bing introduced link disavow tools, whereas Google target more and more link schemes this year. SSL and [not provided] was at the top of the charts, but to compensate, Google kept improving webmaster tools. Social was huge this year, with Google on the Google+ side and Bing interfacing with Facebook, Twitter and other social networks. Knowledge with the knowledge graph was a major push this year on Google's front as well. Mobile best practices became clear on Google's end but also more clarified on Bing's front. Google Shopping is not a paid Google product, whereas Google Places is now Google+ Local For Business. Yahoo's founder Jerry Yang left and one of Google's first employees, Marissa Mayer became the CEO of Yahoo. In the industry, Jim Boykin started buying up a lot of the search communities and I just feel the industry is more divided than ever before. That is how I would sum up the year in a paragraph or so.

Google Penguin:

Google Panda:

Google EMD, Page Layout & DMCA Update:

Google Misc Updates:

Google Monthly Webmaster Reports:

Google SEO/Webmaster:

Google PageRank:

Bing (&Yahoo) SEO/Webmaster:

Google Search:



Google Maps:

Google AdWords:

Google AdSense:

Bing adCenter:

Search Business:

Search Industry:



Top Stories By Visit:

Previous story: Daily Search Forum Recap: November 30, 2012


Derek Edmond

12/02/2012 11:05 pm

Barry - THANK YOU for providing such an awesome resource for the past nine years! Not sure where my career would be if it weren't for Search Engine Roundtable and the great discoveries and access points

Andrew Girdwood

12/02/2012 11:20 pm

Incredible stats. Congratulations and happy site birthday! Most of all - a huge thank you for providing such an incredible service to the community.


12/03/2012 01:11 am

Gratz Barry! Keep up the good work.

Łukasz Rajzer

12/03/2012 01:25 am

Congrats and thanks for Everything!


12/03/2012 01:29 am

Congrats Barry! How have you been able to monetization such impressive traffic? I hope you are making some good coin through your hard work! Sam


12/03/2012 03:29 am

Congrats and thank you!!! http://www.ma-bridalmall.com/la-femme-17687-p-2345.html This is a sweetheart prom dress. It is made in sheath/column style by high-quality Chiffon fabric with beautiful hand craft beaded. The length of the dress is high-low. I think you will be the centre in the party when you put on it. Come on!!! Take it home now!!! Come on!!!


12/03/2012 06:24 am

Happy birthday for you - Seo Round Table! But what the time it was! Google become totally Black Hat and looks like more such news coming soon. Really time of big changes in search industry.

John Mueller

12/03/2012 07:14 am

9 years is a long time - congratulations! Thanks for keeping your finger on the pulse of the search industry!

Sean P Fullerton

12/03/2012 09:05 am

Happy anniversary and congratulations on your success with it all.

Manvesh Sathe

12/03/2012 09:48 am

waaaa what spamming ...


12/03/2012 09:50 am

Massive congrats barry!

Miriam Schwab

12/03/2012 12:54 pm

Amazing! That's a lot of years of really useful information for the community. So thank you for that.


12/03/2012 02:28 pm

Congrats on your milestone Barry. I follow this blog nearly every day. Keep up the daily pictures: they don't get many comments but they are usually neat and it's a nice way to start off my morning.


12/03/2012 02:51 pm

Appreciate all you do for our industry Barry. Congrats on a great 9 years!


12/03/2012 04:25 pm

Happy birthday to seroundtable!

Truf Tever

12/03/2012 04:46 pm

For the past 3-4 years it has been easier, Google's Propaganda Division has been writing your stories so stop whining.

Ben Pfeiffer

12/03/2012 08:07 pm

Wow I can't believe it's been 9 years! That's so awesome!

Barry Schwartz

12/03/2012 08:10 pm

Yea, pretty crazy. Thanks for all your help over the years Ben!

Rick Noel, eBiz ROI, Inc.

12/04/2012 01:26 am

Congrats Barry. 9 years and a lot to be proud of. Diversity of traffic and limited reliance on Google is a good place to be given the volatility in Google SERPs in 2012. seroundtable growth not only highlights its success, but shows interest in the industry is alive and growing. seroundtable is one of my favorite SEO sources of knowledge. Thanks.


12/04/2012 05:27 am

Still you sell links.........You even don't know, Google don't allow this. I know you know it but you don't follow it......


12/04/2012 05:55 am

Congrats and thanks

AVI Web Solutions UK

12/04/2012 06:02 am

Happy birthday to seroundtable.com...I have read and learn lot's of SEO articles from that site..thanks a lot for sharing such nice information and provide us to great resources...I never forgot to name of your website.

Yasmeen Sem

12/04/2012 09:27 am

Happy birthday seroundtable.. Hope the same success from you in upcoming years...

Yasmeen Sem

12/04/2012 09:29 am

Happy Birthday seroundtable... Hoping the same success from you in upcoming years too..

Barry Schwartz

12/04/2012 09:38 am

See seroundtable.com/links

Daniel Carlyon

12/04/2012 11:18 am

Congratulations on 9 Years! and here's to many more!

Roi Alon

12/04/2012 08:53 pm

Happy 9th year birthday! congratulations barry, keep on the good job!

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