Fake Google Rich Snippets: Next Spam Target

Dec 22, 2011 - 8:50 am 6 by

Fake Google Rich Snippets

A WebmasterWorld has SEOs and Webmasters complaining that they are noticing their competitors beginning to fake the rich snippets by planting their own microformats into the source code of the page.

Faking rich snippets is fairly easy. All you need to do is add any of the available markup to the page and if Google accepts it, it shows up in the Google search results.

You can fake things such as reviews, people, products, businesses and organizations, recipes, events, music and much more. In fact, recently, Google has been showing and allowing more and more sites to display these rich snippets in the search results.

Is this an issue for you? One webmaster said:

I have lost count the different ways I have seen reviews being faked. Google does have some safeguards in place but if you are creative enough you can get around them.

If you are not experienced I would beg you to think twice before playing around with this. Most inexperienced (and even some experienced) people end up causing themselves more harm then good when taking these shortcuts.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google News

Google Won't Be Broken Up In Monopoly Case But Required To Share Search Data

Sep 2, 2025 - 5:50 pm
Search Forum Recap

Daily Search Forum Recap: September 2, 2025

Sep 2, 2025 - 10:00 am
Google Search Engine Optimization

September 2025 Google Webmaster Report

Sep 2, 2025 - 7:51 am
Google Ads

New Google Ads Checkboxes To Filter Campaigns

Sep 2, 2025 - 7:41 am
Google Ads

Google Ads AI Max Not Designed To Go More Aggressively After SPN Inventory

Sep 2, 2025 - 7:31 am
Google Ads

Google Ads Search Google Maps For Location Assets

Sep 2, 2025 - 7:21 am
 
Previous Story: Bing Adds Up To 8 Sitelinks