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A couple weeks ago, Google won the praise of most of the SEO community by announcing they will build a disavow link tool into Google Webmaster Tools.
So when I heard a disavow link tool was built for Webmaster Tools I was excited but then a bit taken back and shocked to hear it was Bing who first launched their disavow link tool. That is right, Bing announced you can disavow links within Bing Webmaster Tools. Bing beat Google to the punch!
Is this more of Bing's attempt to win the hearts of SEOs to maybe impact market share? Possibly but either way, is this a black eye for Google?
Vanessa Fox went into detail on why the Bing's tool might not do anything. She explains that Microsoft's stance of links hurting you is more on the side that Bing says they do not hurt you. So if links do not hurt you, why would you need this tool?
Duane Forrester from Bing tried to explain why:
@chriscountey @rjonesx @iPullRank It helps us understand a webmaster's intent - bought links?4 shame.Disavow, perhaps u r changing?
— duane forrester (@DuaneForrester) June 29, 2012
Is that clearer? Not really.
In any event, Bing beat Google to the game by adding a disavow link tool. But will you use it? Is it necessary? I am sure many will use it on Google but I am not sure about Bing.
Forum discussion at Google Webmaster Help and WebmasterWorld.
