Google AdWords Now Allows You To Opt Out Of Ad Rotation Change

Jun 8, 2012 - 9:18 am 2 by
Filed Under Google Ads

Google AdWords Rotate Ads - PauseA little over a month ago, Google announced that it would stop people, after a 30 day period of time, from rotating their AdWords ads. It really upset advertisers to lose that piece of control and advertisers looked for ways around it.

Google actually listened and announced two changes to this update:

(1) You can now opt out of it completely and Google won't stop the ad rotation if you do not specifically ask them to. The opt out form is over here.

(2) They have extended the time of the ad rotation window from 30 days to 90 days as the default. So if you do not opt out, then your ads will rotate for 90 days, giving it more time to collect data and figure out the best model to use.

It makes advertisers and SEMs happy to see Google almost reversing a decision they made.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 19, 2024

Jul 19, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More

Jul 19, 2024 - 8:01 am
Google Search Engine Optimization

Billions Of Google goo.gl URLs Will No Longer Work

Jul 19, 2024 - 7:51 am
Google Search Engine Optimization

Google: ccTLDs & Language Do Help You Rank A Little Better In Local Country Region

Jul 19, 2024 - 7:41 am
Google Search Engine Optimization

Google's On Knowing If Your SEO Team Is Doing Their Job

Jul 19, 2024 - 7:31 am
Google Ads

Google Merchant Center Next Gains Support For Supplemental Feeds

Jul 19, 2024 - 7:21 am
Previous Story: Forget Link Building! It's About Link Earning