It's Live: Google Over Optimization Algorithm (3% Of Searches Affected)

Apr 25, 2012 - 9:09 am 89 by
Filed Under Google Updates

Google Over Optimization Bridge LogoAs expected the over optimization algorithm Google's Matt Cutts pre-announced a few weeks ago is now live according to the Google Search Blog.

Well, Google said it is rolling out now, but trust me, based on the volume of posts in the forums and complaints, it is indeed being rolled out and seen by webmasters.

Google is calling the update the "webspam algorithm update" according to Danny Sullivan Google told Danny:

I think 'over-optimization' wasn't the best description, because it blurred the distinction between white hat SEO and webspam. This change is targeted at webspam, not SEO, and we tried to make that fact more clear in the blog post.

Either way, Cutts explains somewhat of what this algorithm update targets. It seems to go after content spam, spun articles and keyword stuffing. Here are screen shot examples given by Cutts:

click for full size

Of course, content out there just for link spam:

click for full size

Google said it might not be able to see which types of sites would be affected by it by just glancing at the site. Google said to detect these sites it would require "deep analysis or expertise."

3% Of Queries Affected

While Panda impacted about 12% of search queries, this impacts about 3%. Cutts wrote:

For context, the initial Panda change affected about 12% of queries to a significant degree; this algorithm affects about 3.1% of queries in English to a degree that a regular user might notice. The change affects roughly 3% of queries in languages such as German, Chinese, and Arabic, but the impact is higher in more heavily-spammed languages. For example, 5% of Polish queries change to a degree that a regular user might notice.

There are tons of complaints in the ongoing WebmasterWorld thread and Google Webmaster Help forums of course.

Forum discussion at Google+, WebmasterWorld, DigitalPoint Forums, Cre8asite Forums and Google Webmaster Help.

Update: This is now named the Penguin Update.


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