Confirmed: Concert Rich Snippets Showing In Search Results

Feb 24, 2012 - 8:21 am 2 by

Just about a month ago, we reported seeing concert rich snippets on 3rd party sites. Meaning, the snippets under the search listing shows rich snippet data not from that site listed but from a 3rd party site selling tickets for that band.

Google has announced this feature last night, stating "now when you search for bands or artists, you may see upcoming concert tour dates right on the results page if they're playing in your area."

Here is an example for searching for Guns N' Roses:

Concert Rich Snippets

The most interesting part of this is that this is an excellent way to get number one rankings for your site without having the number one ranking. Just piggy pack on the band's name and hope and pray that Google lists your site as a seller of tickets for the band.

How? Google says:

If you have a website listing upcoming events and would like them to appear in search, you should add rich snippets markup to your web pages. After following the instructions to mark up your events, use the rich snippets testing tool to test your markup and see how it would appear on Google.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Search Ranking Update, Recipe Blogs Drop, Google Hits Reviews & More SEO, PPC and Local - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 21, 2024

Feb 21, 2024 - 4:00 pm
Google Search Engine Optimization

Google: We Want To Reward The Best Content No Matter Site Size

Feb 21, 2024 - 7:51 am
Google Ads

Google Pushing Google Ads Consults In Gmail Accounts Pop Ups

Feb 21, 2024 - 7:41 am
Google Ads

Google Ads Sitelink Unknown Eligibility Bug

Feb 21, 2024 - 7:31 am
Search Engine Optimization

Only 20% Of SEOs Think Search Volume Won't Change By 2026

Feb 21, 2024 - 7:21 am
Google

Google App Adds Toggle Between Search & Gemini

Feb 21, 2024 - 7:11 am
Previous Story: Google Now Allowing Searches For Sex On Strict SafeSearch