Google Partially Removes Penalties

Jun 11, 2012 - 9:16 am 7 by

Partially PenaltyGoogle will partially remove a penalty when they see you take significant action on a notification.

John Mueller from Google said in response to a Google Webmaster Help thread that they do indeed do this. One webmaster received a notification that the inorganic link penalty they received was partially revoked. Google said they were able to "partially revoke a manual action" taken against the site.

Here is the full message:

Thank you for your request.

After re-evaluating your site's backlinks we are able to partially revoke a manual action. There are still inorganic links pointing to your site that we have taken action on. Once you've been able to make further progress in getting these links removed, please reply to this email with the details of your clean-up effort.

It is nice to see Google not taking an all or nothing approach with these penalties.

John from Google gave a bit more context for these partial revocations:

That usually means that the team has been able to remove a part of the manual actions being taken due to the changes that you've made. It sounds like there still are some issues that you might want to review & resolve though. Generally speaking, it can take a bit of time for these kinds of changes to bubble up, and to be visible in search results, it would be rare to see a jump right afterwards. My recommendation (not knowing the specific case/site) would be to follow the advice of the search quality team and to continue working on removing any unnatural links that your site may have collected over time.

Just a reminder, those penalty notifications you get via webmaster tools, those are manually sent.

Forum discussion at Google Webmaster Help.

Image credit to ShutterStock for referee flag


Popular Categories

The Pulse of the search community


Search Video Recaps

Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 17, 2024

May 17, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More

May 17, 2024 - 8:01 am
Google Search Engine Optimization

Remove Your Content From Google's AI Overviews

May 17, 2024 - 7:51 am
Google Ads

Google Ads AI Summaries Live For Some Advertisers

May 17, 2024 - 7:41 am
Google Maps

Order with Google For Food Delivery Going Away End Of June

May 17, 2024 - 7:31 am
Google Search Engine Optimization

Two New Googlebots: GoogleOther-Image & GoogleOther-Video

May 17, 2024 - 7:21 am
Previous Story: You Can't Unblock Results In Google Search