Google Migrating AdWords Users To "Optimize For Conversions"

Dec 12, 2011 - 8:43 am 0 by
Filed Under Google Ads

AdWords LogoGoogle announced that starting in February 2012, they will be migrating Conversion Optimizer and Enhanced CPC campaigns to "Optimize for conversions".

Google said this will lead to a 5% increase in conversions, on average of all advertisers who switch. Google added:

To ensure that your campaign settings are also in line with your conversion goals, we plan to migrate existing campaigns using Conversion Optimizer or Enhanced CPC with "Optimize for clicks" ad rotation to "Optimize for conversions" ad rotation.

If you do not want to be migrated, tell Google by January 31st by using this form.

Here is a video with more details on this tool:

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Search Ranking Update, Recipe Blogs Drop, Google Hits Reviews & More SEO, PPC and Local - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google: Sites Wrongfully Using The Google Indexing API Often Are Spammy & Low Quality

Feb 20, 2024 - 7:51 am
Google Search Engine Optimization

Google Merchant Center Updates Estimated Delivery Times Calculation

Feb 20, 2024 - 7:41 am
Google Search Engine Optimization

Google Merchant Center Requires Meta Labels On AI Generated Images

Feb 20, 2024 - 7:31 am
Google Maps

Google Local Pack Tests Restaurant Price Ranges

Feb 20, 2024 - 7:21 am
Google

Google Search Can Wait On Customer Service Hold For You

Feb 20, 2024 - 7:11 am
Google Search Engine Optimization

New Google Search Support For Product Variant Structured Data

Feb 20, 2024 - 6:00 am
Previous Story: Ads Covering Ads Upsets Google & Facebook Advertisers