Google Migrating AdWords Users To "Optimize For Conversions"

Dec 12, 2011 - 8:43 am 0 by
Filed Under Google Ads

AdWords LogoGoogle announced that starting in February 2012, they will be migrating Conversion Optimizer and Enhanced CPC campaigns to "Optimize for conversions".

Google said this will lead to a 5% increase in conversions, on average of all advertisers who switch. Google added:

To ensure that your campaign settings are also in line with your conversion goals, we plan to migrate existing campaigns using Conversion Optimizer or Enhanced CPC with "Optimize for clicks" ad rotation to "Optimize for conversions" ad rotation.

If you do not want to be migrated, tell Google by January 31st by using this form.

Here is a video with more details on this tool:

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google: Canonicalizing From WWW to Non-WWW Won't Impact Your Search Rankings

Mar 19, 2024 - 7:21 am
Google News

Google Changes: Liz Reid New Head Of Search, Pandu Nayak Steps Down As Search Quality & Rankings Lead

Mar 19, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Previous Story: Ads Covering Ads Upsets Google & Facebook Advertisers