Google Penalizes Blog Networks, Did SEOs Use It To Hurt Competitors?

Mar 27, 2012 • 8:58 am | comments (56) by twitter Google+ | Filed Under Google Search Engine Optimization
 

Google Link Spam CaughtAs I reported at Search Engine Land, Google has caught another blog network in action after that blog network worked magic for a long long time. Those sites and webmasters who participated in that network reaped the benefits of good rankings and now find themselves penalized and some deindexed by Google completely.

BuildMyRank.com confirmed they were hit and is offering refunds to customers. There are rumors that other networks have also been hit but none of come out saying so, outside of BuildMyRank.com. What is funny is that they said, "in our wildest dreams, there’s no way we could have imagined this happening." And I am thinking, wow - people really think this will work in the long run?

When I posted this on my Google+ page I received a lot of questions on what is to stop someone from doing this to their competitor? Add them to a link network and them bam - good bye? Google says it is rare for links to hurt you if done by a third party - but anything is possible.

Which is why Google probably offers

@danthies ah, glad you noticed that. Good to see at trafficplanet.com/topic/1885-aln… that it's on peoples' radar that they're on our radar. :)

— Matt Cutts (@mattcutts) March 15, 2012

So which other networks were hit? Which will be hit in the future? Have you used this method to try to get short term gains and then sell it off? Have you used this method to try to hurt competitors?

Forum discussion at My Google+, SEL's Google+, HighRankings Forums, Warrior Forums and Traffic Planet Forums.

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