Google Easter April 2012 Search Update?

Apr 9, 2012 - 9:15 am 15 by
Filed Under Google Updates

Google Easter LogoA WebmasterWorld thread has dozens of posts from SEOs and webmasters claiming Google has made a significant update to the search results over the Easter weekend.

Webmasters noticed changes late Friday and throughout the Easter weekend, some as significant as over 40% changes in referrals from Google.

What can cause such huge changes?

(1) Less people online searching over Easter (and Passover) holidays this weekend?

(2) Individuals sites hit by penalties?

(3) Google released a major search update that might have impacted a nice number of sites. Maybe the over optimization filter was released over the weekend and Google didn't tell anyone? Or maybe not?

Have you noticed major traffic changes over this weekend? If so, what do you think it is?

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

September 2025 Google Webmaster Report

Sep 2, 2025 - 7:51 am
Google Ads

New Google Ads Checkboxes To Filter Campaigns

Sep 2, 2025 - 7:41 am
Google Ads

Google Ads AI Max Not Designed To Go More Aggressively After SPN Inventory

Sep 2, 2025 - 7:31 am
Google Ads

Google Ads Search Google Maps For Location Assets

Sep 2, 2025 - 7:21 am
Google

Google Search Mini Game Encourages Searchers To Search More

Sep 2, 2025 - 7:11 am
Bing Ads

Microsoft Advertising: Here's Why Your Bid May Be Over The Max CPC

Sep 2, 2025 - 7:05 am
 
Previous Story: Google's Easter Day Easter Egg