Yahoo Restructuring: Search = Connections

Apr 11, 2012 - 8:13 am 2 by
Filed Under Yahoo News

Yahoo ConnectionsAs expected, Yahoo cut employees and restructured, and AllThingsD has the CEO's memo which discusses how the restructuring will look.

Yahoo is breaking themselves into three main groups; Consumer, Regions and Technology.

Yahoo Search, whatever is left of it, is part of Consumer. Consumer is then broken into three groups; Media, Connections and Commerce. Yahoo Search, whatever is left of it, is part of Connections.

Connection is being led by Shashi Seth, who is currently the Senior Vice President of Search & Marketplaces at Yahoo. Seth's role will expand well beyond and include more properties. Yahoo's new CEO explained:

Connections will be led by Shashi Seth, and include consumer businesses that connect and inform our users including Search, Communications and Social properties such as Mail, Messenger, Flickr, Answers, and more. The highest priority for Shashi and his team will be to think well beyond how users search, communicate and share online today. The Connections team is charged with fundamentally re-imagining how we design and deliver the next generation of these foundational Yahoo experiences.

FYI, Yahoo uses the term "connections" for your contacts within the Yahoo network. So search is falling under properties including Yahoo Mail, Messenger, Flickr, Answers and more.

Interesting times for Yahoo.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Confirmed: Google Ads Errors & High Latency Issues

Jul 2, 2025 - 7:55 pm
Search Forum Recap

Daily Search Forum Recap: July 2, 2025

Jul 2, 2025 - 10:00 am
Google Updates

Google June 2025 Core Update Volatility Just Began - Do You See It?

Jul 2, 2025 - 8:35 am
Google Search Engine Optimization

July 2025 Google Webmaster Report

Jul 2, 2025 - 7:51 am
Google Search Engine Optimization

Google On Links & Core Updates

Jul 2, 2025 - 7:41 am
Bing Search

Bing Places Copilot Search As First Tab & Replaces All With Web

Jul 2, 2025 - 7:31 am
Previous Story: Google Search Results Centered? You're Not Alone