Google: Infographic Links To Be Discounted

Jul 11, 2012 • 8:25 am | comments (23) by | Filed Under Google Search Engine Optimization

InfographicsI am sure Matt Cutts is loving me now. :) The other day I covered at Search Engine Land how Infographic Links Might Get Discounted In The Future.

It was from an awesome interview by Eric Enge with Matt Cutts, where we covered 2-3 sentences is enough unique content.

The main new nugget was not the 2-3 sentences but rather that Google's Matt Cutts for the most part seems to hate infographics and feels they are being abused as a link building tactic. So much so that he wouldn't be surprised if Google began building an algorithm to discount links that are driven from infographics.

Matt Cutts told Eric:

This is similar to what people do with widgets as you and I have talked about in the past. I would not be surprised if at some point in the future we did not start to discount these infographic-type links to a degree. The link is often embedded in the infographic in a way that people don’t realize, vs. a true endorsement of your site.

The link building community is going wild about this, as is the new infographic industry.

The deal is, most of these infographics have the details on how to embed the infographic on the site, all with very keyword rich anchor text. That might be the core issue but I am not Google.

Forum discussion at WebmasterWorld.

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