Google Knowledge Graph: Google Labels Me An SEO Expert

May 17, 2012 - 8:59 am 11 by
Filed Under Google

Google Knowledge GraphYesterday, Google announced what they are calling the knowledge graph.

In short, it provides answers directly in the search results sourced from third parties such as Wikipedia but driven from their acquisition of Metaweb in 2010 and the FreeBase database.

Now, answers in search are nothing new -, Bing all have been doing it and Google has been doing it as well. But this is Googles attempt to take what they have done further.

Here is a video demo of how Google explains it but Danny Sullivan digs really deep on this topic at Search Engin Land - so I won't repeat what he said.

I personally do not see the knowledge graph yet with those knowledge panels but Branko Rihtman aka @neyne shared some screen shots of it for me.

He did a search for my name and the famous professor came up as did I in a split view:

click for full size

Google Labeling Me An SEO Expert?

What is interesting is that when you click on my information, it not only brings up my panel but also changed the query to read "barry schwartz search engine optimization expert."

click for full size

I am not sure where this label is coming from? It doesn't say "expert" on Wikipedia. I guess now I can go around and tell people Google certifies I am an SEO expert? I am kidding of course but is Google labeling people with this new knowledge graph system? Possibly.

Forum discussion at Google Web Search Help, WebmasterWorld & Google+.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 19, 2024

Apr 19, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Flux, AdSense Ad Intent, California Link Tax & More

Apr 19, 2024 - 8:01 am
Google Ads

Google Tests More Google Ad Card Formats

Apr 19, 2024 - 7:51 am
Google Search Engine Optimization

Google: It's Unlikely Your Rankings Dropped Because You Have Two Websites

Apr 19, 2024 - 7:41 am
Google Search Engine Optimization

Google: Indexing API May Work For Unsupported Content But...

Apr 19, 2024 - 7:31 am
Google Search Engine Optimization

Google: Are Hyphenated Domains Bad For Google Rankings?

Apr 19, 2024 - 7:21 am
Previous Story: Google Uses Text Of Code It Doesn't Understand