Google's Hotel Comparison Ads Now Live

Dec 15, 2011 - 8:19 am 8 by
Filed Under Google Ads

A WebmasterWorld thread has reports of searchers noticing a new ad format available for hotels. The ad came up for a search on [las vegas hotels], although I cannot replicate it myself, and you see the typical comparison ads.

Matt McGee posted a picture of the ad on Search Engine Land:

hotel ads

This seems to be powered by the comparison ad feature, along with Google's hotel finder tool, as we also saw in the maps results.

Alex posted at WebmasterWorld saying:

This is an extremely aggressive move by Google. They will eat up the clicks share for these valuable keywords, drive more traffic to Hotel Finder and ultimately command higher rates that OTA's will have to pay to play. If this strategy works, Kayak is in big trouble. I see the exact same thing happening for Flight searches.

How do you feel?

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: Huge Android Balloon Art