For the original iTunes version, click here.
This week we covered Google's March 2025 core update being released. Google responded to some complaints or concerns about Google’s new AI Mode. A study showed Google grew 22% over the past year, in terms of search volume. Another study said that AI search engines are confidently wrong way too often. Google’s John Mueller said image hotlinking protection is fine. Google Ads will be coming to AI mode. Google is testing expandable shopping ad carousels. Google is testing price at checkout labels in the shopping results. Google Ads updated its documentation to say it uses both AI and humans for policy reviews. Google Ads increased the negative keywords for PMax to 10,000 keywords. Google Ads Editor version 2.9 is now out. Google Ads Search Max was spotted again. Google Ads can suggest experiments when dismissing a recommendation. Google changed how Tag Manager loads and some advertisers are skeptical. Google Knowledge Panels are testing expandable places maps. Google has this get tailored recommendations quiz. Bing is testing a new Copilot Answer interface. That was the search news this week at the Search Engine Roundtable.
Sponsored by Similarweb, Similarweb created an SEO benchmark report, analyzing organic traffic of 10,000 websites in 10 industries to help brands understand what 'good' looks like in their industry. The key metrics include (1) monthly visits (2) Website engagement metrics and (3) SERP metrics including AI Overview presence, zero-click searches, and organic difficulty. Also, well known SEOs such as Aleyda Solís, Barry Adams, Sophie Brannon and Fabrizio Ballarinis contributed to the report. I linked to the report in the description below at bit.ly/4h4v4ZP.
Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:
Search Topics of Discussion:
- 0:00 - Introduction
- 1:14 - Google March 2025 Core Update Is Rolling Out
- 2:37 - Google Responds To Publishers Concerns On AI Mode
- 3:31 - Data: Google Search Had 22% Growth In Searches Year Over Year
- 4:05 - Study: AI Search Engines Are Confidently Wrong Too Often
- 5:12 - Google: Hotlink Protection Carve Outs For Search Engines Are Fine
- 5:21 - Google AI Mode Ads Will Be Coming
- 5:40 - Google Tests Expandable Shopping Ad Carousel
- 5:55 - Google Shopping Results: Price At Checkout Label
- 6:14 - Google Ads Review Process Uses AI & Human Evaluation For Policy Violations
- 6:36 - Google Ads Increases Negative Keywords For PMax Campaigns To 10,000
- 6:53 - Google Ads Editor Version 2.9 Is Now Out
- 6:59 - Google Ads Search Max Spotted Again
- 7:17 - Google Ads Now Suggests Experiments When Dismissing Recommendations
- 7:33 - Advertisers Skeptical About Google Tag Manager Changes
- 8:05 - Google Knowledge Panel With Expandable Places Map
- 8:21 - Google Get Tailored Recommendations Quiz
- 8:38 - Bing Tests New Copilot Answer Interface
- 8:49 - Conclusion
Please do subscribe on YouTube or subscribe via iTunes or on your favorite RSS reader. Don't forget to comment below with the right answer and good luck!
