Google Ads Increases Negative Keywords For PMax Campaigns To 10,000

Mar 12, 2025 - 7:51 am 0 by
Filed Under Google Ads

Google Ads Data Stream Laptop

Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it to 100 keywords. We asked why only 100 back then. Well, Google listened to the ad community and increased that from 100 to 10,000 negative keywords.

Ginny Marvin, Google's Ads Liaison, wrote on X, "we heard your feedback loud and clear that while negative keywords are welcomed, the cap of 100 felt too restrictive."

She added, "As a result, we’re raising the threshold 10,000 negative keywords per PMax campaign."

This is being done because "This aligns with Search campaigns," she added.

This update to negative keywords is rolling out to all PMax advertisers in the next couple of weeks, so you might not see it right away.

Ginny noted that "the cap aimed to ensure the system has the flexibility to achieve your campaign's goal while providing additional control. With this increase, we still strongly recommend using negative keywords judiciously, keeping match type behavior in mind, so as not to limit the system’s ability to find valued conversions and monitoring performance as you add negative keywords."

If you need more details on how to add or edit your negative keyword for PMax campaigns, see here.

As you can imagine, this makes Google Ads advertisers super happy.

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Maps

Google Business Profile Good For Kids Icon

Mar 18, 2025 - 7:11 am
Google Search Engine Optimization

Google Education Q&A Gains Spanish and Vietnamese Support

Mar 18, 2025 - 7:05 am
Search Forum Recap

Daily Search Forum Recap: March 17, 2025

Mar 17, 2025 - 10:00 am
Google Updates

Google March Core Update Volatility Status

Mar 17, 2025 - 8:01 am
Google

Google Assistant To Be Replaced By Gemini

Mar 17, 2025 - 7:51 am
Bing SEO

Microsoft Bing: SEOs Should Focus on Conversions & Click Value

Mar 17, 2025 - 7:41 am
Previous Story: Google Ads Review Process Uses AI & Human Evaluation For Policy Violations