Google Supports Fewer Structured Data, Not More Like Promised

Jun 30, 2025 - 7:51 am 1 by

Google Code Falling

The other day, I complained that Google told us we'd have more core updates, more often. Well, Google also said they would support more structured data, and Google did the complete opposite of that.

In that same slide from December 2024, presented by a Google representative, it said "more structured data." Here is that slide again:

Google More Core Updates

And while Google added more support for loyalty markup, Google also dropped support for seven existing structured data markups early this month.

So this, at least half way through the year, is supporting less structured data, not more.

What is going on Google? Thanks for the reminder Jarno.

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search News

The Industry Mourns The Loss Of Bruce Clay: The Father Of SEO

Jun 26, 2026 - 2:28 pm
Google Updates

Google June 2026 Spam Update Has Finished Rolling Out

Jun 26, 2026 - 2:10 pm
Search Forum Recap

Daily Search Forum Recap: June 26, 2026

Jun 26, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June 2026 Spam Update Hits Hard, Google Ads Strength Match Labels, AI Reporting Access & More

Jun 26, 2026 - 8:01 am
Google Ads

New: Google Ads Maximize Conversion Value Bidding For Standard Shopping

Jun 26, 2026 - 7:51 am
Google Ads

Google Merchant Center For Agencies New Security Controls

Jun 26, 2026 - 7:41 am
 
Previous Story: Microsoft Removed Over One Billion Ads & 475,000 Advertiser Accounts