Entries from Search Engine Roundtable tagged with 'search ads'

Amazon Says No To Search Ads From Affiliates

Amazon announced starting May 1st, they will no longer pay affiliates for sales sent to them via paid search. That means any leads through search ads on Google AdWords, Yahoo Search Marketing, Microsoft adCenter and other search ad programs. The...

Utah Law Passes Ban On Trademarked Search Ads: SEMs Discuss

Last week at Search Engine Land, I covered an Eric Goldman story on Utah trying to pass a bill for the third time, on regulating search ads. In short, the bill finally passed in the Utah House (still needs to...

Should You Abbreviate Words in Your Google AdWords Copy?

A HighRankings Forum thread has discussion around a topic I have never seen before. Should you ever consider using abbreviations in a title or description of your search ads? Here is the question from the advertiser: I'm writing a PPC...

Was Google Instrumental In Ask.com's New Version?

If you want to read my thoughts on Ask.com's relaunch, see what I wrote at Search Engine Land named Ask.com Goes Back To 1996 With New Release. Today, I want to take you through some interesting observations from a WebmasterWorld...

Google & Yahoo's Search Ad Deal Kicks Off October 11th

To continue our coverage of Google ads on Yahoo Search, where advertisers are both happy and sad about this deal... The SEC has been sitting on reviewing the deal and requested more time. Google CEO said that with or without...

Ask.com No Longer Shy About Google Ads

Back in February, I spotted how Ask.com was showing up to five Google search ads above the organic search results. It only happened when using Internet Explorer on a PC, because (I guess here) the Ask.com team didn't want to...

Companies Spending Too Much on Vanity Search Ads?

A Search Engine Watch Forums thread is discussing if some companies are taking vanity search ads too far. Typically, the vanity search ads companies should own are for their own name and domain name. But some are going further. Some...

MSN UK Shows More Prepopulated Keywords in Search Box

Tamar reported yesterday here that MSN Prepopulates their UK Search Box with "The Apprentice BBC". But it does not appear to just be prepopulated with "The Apprentice BBC". Last night they began showing "Euro 2008 results" in the search box,...

Search Engines Can Choose Not To Run Your Ads

Yesterday at Search Engine Land I reported Search Engines Do Not Have To Display All Ads Says Court based on Eric Goldman's post named Search Engines Defeat "Must-Carry" Lawsuit--Langdon v. Google. In short, a court ruled that Google and other...

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