This week, I recorded from Boston - sorry for the appearance. We covered the Google May 2026 core update rolling out. Google Search Console released to a few new AI performance reports and new AI controls. Bing Webmaster Tools will release more AI reporting tools very soon. A Microsoft executive had a slide that admitted AI search reduces clicks and website visits. Google officially released publisher profile pages to some, they are called Search profiles. I posted the monthly Google Webmaster Report for June. Google Ads has a new leads management screen and tool. Google Ads has new branded searches controls for AI Max. Google Ads has a new invalid activity credit report. Google started to test healthcare ads in AI Mode. Google Ads updated its terms of service. Google Merchant Center expanded attribute rules to automatically found products. Google AdSense now lets you share your full IP address with buyers. Google Business Profiles can be connected to Google Analytics soon. ChatGPT has new multi-advertiser placements for ads and a bunch of new Ad Manager updates. Microsoft announced Web IQ and Microsoft Scout. And I created a new Google volatility tracker aggregator tool. That was the search news this week at the Search Engine Roundtable.
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Search Topics of Discussion:
- 0:00 - Introduction
- 0:53 - Google May 2026 Core Update Has Completed Rolling Out
- 1:15 - Google May 2026 Core Update Volatility Hits Hard Again June 2nd
- 2:05 - Google Search Console AI Performance Report & AI Blocking Controls (Limited)
- 4:33 - Microsoft: Bing Webmaster Tools AI Reporting To Gain New Features Soon
- 4:56 - Microsoft: AI Summarizes Results, Reducing Clicks & Website Visits
- 5:32 - Google Search Profiles: Publisher Profile Pages Officially Live
- 6:30 - June 2026 Google Webmaster Report
- 6:38 - Google Hosted Forms Leads Screen In Google Ads
- 7:03 - Google Ads New Branded Searches Controls For AI Max
- 7:23 - Google Ads Invalid Activity Credit Report - New Help Document
- 7:48 - Google Begins Limited Test Of Healthcare Ads In AI Mode
- 8:12 - Google Ads Terms of Service Updated For AI Changes After 8 Years
- 8:32 - Merchant Center Expands Attribute Rules To Automatically Found Products
- 8:55 - Google AdSense New Full IP Address Sharing
- 9:26 - Coming Soon: Connecting Google Business Profile To Google Analytics
- 9:46 - ChatGPT Multi-Advertiser Placements & Ads Manager Updates
- 10:44 - Yahoo Scout Slighted By Microsoft Scout? And More on Microsoft Web IQ.
- 11:30 - New SER Volatility Aggregator Chart & Backend Update
- 11:58 - Conclusion
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