This week in search we have more ongoing Google search ranking volatility. Bing Webmaster Tools rolled out new AI Performance reports with a new design. Google AI Overviews tests new overlay cards. Grokipedia is seeing a decline in visibility in Google Search and ChatGPT. Google Ads has new ad units for retailers in AI Mode. Veo 3 is now in Google Ads Asset Studio. Google launched UCP-powered checkout in AI Mode. Google Search Console still hasn’t fully rolled out those new features they showed off months ago. Google released an early preview of WebMCP. OpenAI rolled out ChatGPT ads with user ad controls. Plus, OpenAI wants to cut out advertising agencies and allow you to create ads by prompting. Google Ads PMax A/B experiments are in the wild. Google Ads recommended experiments box is showing up. Google Ads product eligibility view can go across campaigns. Google Business short names are no longer showing on Google Business Profiles. And Google AdSense launched new triggers for vignette ads. That was the search news this week at the Search Engine Roundtable.
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Search Topics of Discussion:
- 0:00 - Introduction
- 1:38 - Google Search Ranking Volatility Gets Heated Again February 10th
- 1:59 - Bing Webmaster Tools Rolls Out AI Performance Report (With New Design)
- 2:40 - Google AI Overviews Tests Contextual Overlay Link Cards
- 3:00 - Grokipedia Seeing Decline In Google Search Visibility
- 3:37 - Google Ads New AI Mode Shopping Ad & Veo 3 Is In Asset Studio
- 4:13 - Google AI Mode Launches UCP-Powered Checkout
- 4:40 - Where Are Those New Google Search Console Features?
- 5:11 - Google Releases Early Preview Of WebMCP
- 5:56 - OpenAI ChatGPT Ads Go Live With User Ad Controls
- 6:34 - OpenAI Wants Advertisers To Prompt To Create Ads & Skip Agencies
- 7:17 - Google Ads Performance Max A/B Experiments In The Wild
- 7:31 - Google Ads Recommended Experiments
- 7:45 - Google Ads Product Eligibility View Across Campaigns
- 7:57 - Google Business Short Names Being Removed From Business Profiles
- 8:27 - Google AdSense Adds New Triggers For Vignette Ads
- 9:00 - Conclusion
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