Entries from Search Engine Roundtable tagged with 'PPC'

In a Google Groups thread, AdWordsPro Sarah has asked us what our favorite bid management tools are. There are a two different tools represented thus far, and it's interesting to see what you've got to add. One user acknowledges that...

Posted on December 11, 2008 10:31 AM

Would linking to your landing pages be bad for your organic rankings? This is the question posed on Cre8asite Forums, where a webmaster wonders the benefits of possibly linking to a completely different type of page (in terms of layout,...

Posted on July 25, 2008 10:27 AM

Last night at 6:30pm (EST), Yahoo announced a search ad deal with Google and discontinued talks with Microsoft. As you would imagine, this made major news - so read all the news stories, go to Techmeme, they organized most of...

Posted on June 13, 2008 7:45 AM

Yesterday I reported that one of the many Yahoo announcements were that Yahoo was going to test running Google ads on Yahoo Search USA. According to a Search Engine Watch Forums thread, the Google ads are now live on Yahoo....

Posted on April 11, 2008 6:52 AM

At Search Engine Watch Forums, Discovery talks about how numerous competitors and clients are clicking way too much on PPC ads. The costs are running up and it seems that there's no end in sight. Discovery wonders if there will...

Posted on April 8, 2008 9:46 AM

The UK PPC Blog reports that Google AdWords UK has changed their AdWords trademark policy to be more aligned with the US policy. An email sent to him said: If you’ve submitted a complaint letter requesting that we prevent advertisers...

Posted on April 4, 2008 7:47 AM

On January 7th, we asked you to vote on the most improved PPC program of 2007. Your votes are now all in and I wanted to share the 76 responses. Overall, most of you felt Yahoo Search Marketing was the...

Posted on February 14, 2008 7:27 AM

A High Rankings Forum member had a chat with a snakeoil salesman who promised to guarantee 3000 searches a month for a client's particular niche. How is this possible without using some shady tactics? Numerous possibilities arise. They could just...

Posted on January 24, 2008 10:06 AM

A Search Engine Watch Forums thread is discussing if some companies are taking vanity search ads too far. Typically, the vanity search ads companies should own are for their own name and domain name. But some are going further. Some...

Posted on January 23, 2008 7:01 AM

Search Engine Watch Forums held a poll that asked forum members what their perceptions were of the most improved pay per click program in 2007. There were only 4 votes, but the clear winner is Yahoo with 3 votes (whereas...

Posted on January 7, 2008 9:39 AM

A WebmasterWorld member noticed a strange Yahoo address in his logs and was wondering if anyone had ever noticed it: alchemy.corp.sp1.yahoo.com According to Yahoo, this is a URL that they use to test the relevance of landing pages. There are...

Posted on December 28, 2007 9:56 AM

Karl Ribas spotted a great find the other day: Wal-Mart is now offering Search Engine Marketing services at this sign-up link. The offering seems to be a $100 per month PPC service led by a Redmond Washington SEM agency. Forum...

Posted on December 28, 2007 9:19 AM

In yesterday's post, I wrote about how you can create profitable campaigns with high CPCs. David Wallace wrote a pertinent post over at Search Engine Guide about the difficulty faced by small businesses to keep their Google AdWords costs down....

Posted on December 19, 2007 8:40 AM

Adobe has announced Ads for PDF, a system they launched with Yahoo which will allow PDF owners to monetize for their content much like Google AdSense. The CNet News blog goes into detail on the partnership, explaining that it's a...

Posted on November 29, 2007 9:23 AM

A Cre8asite Forums thread asks if a PPC company has the right not to hand over their client's keyword list for the PPC campaign they are running for the client. For example, ABCChairs.com hires XYZPPC Inc, to set up a...

Posted on November 13, 2007 6:46 AM

Do you maintain any PPC campaigns? How much do you charge? A Search Engine Watch Forums thread asks this question. Most folks that I know charge between 10-15% of the spend. Others, according to David Wallace, now charge based on...

Posted on November 12, 2007 10:08 AM

WebmasterWorld members have gotten into a heated discussion about whether Google is manipulating organic search results to increase ad revenue. The idea is that they're making a lot of money when the organic results are irrelevant, according to forum members....

Posted on October 22, 2007 9:55 AM

Let's say you're ranking really well for a specific keyword. You also have a PPC campaign and your paid listings are on top. Is it too much? Should you curb your spending and focus on your organic links, since in...

Posted on October 5, 2007 9:58 AM

On WebmasterWorld, a number of webmasters have seen an abnormal number of clicks from Microsoft's IPs since August 1st. Interestingly enough, the clicks are going to PPC links and not organic links, so it's not simply a spider. A number...

Posted on September 17, 2007 9:31 AM

NewKidOnTheBlock, is asking some excellent questions at Search Engine Watch Forums. His newest question is that he's wondering if it's worth targeting your PPC ads by specifying a minimum cost of a product within the ad copy so that you...

Posted on August 29, 2007 9:10 AM

Rob Kerry, a contributing author to Search Engine Roundtable, has recently written an article on Search Engine Watch about black hat PPC tactics. He shares information about how by circumventing the human moderation filter, advertisers can display a different URL...

Posted on August 27, 2007 8:56 AM

A WebmasterWorld thread asks if anyone is doing any dynamic price changes based on their search ads. For example, let's say you run two different ads, both pointing to the same product landing page. One ad might be targeting a...

Posted on July 20, 2007 7:49 AM

A Search Engine Watch Forums member is frustrated with the amount of time and energy required to optimize his PPC campaigns on Google, Yahoo, and MSN. He had come to the Search Engine Watch Forums to get advice on where...

Posted on July 4, 2007 8:38 AM

A Google user posts on the Google Groups asking whether signing up to a Google AdWords campaign will expedite her site listing in the organic SERPs. However, AdWordsPro of Google writes to say that there is no correlation between PPC...

Posted on May 31, 2007 9:14 AM

Advertisers should know the importance of maximizing their presence online with the least amount of cost, but to do that, they need to effectively measure the success of their campaign. How long does that take? A Cre8asite Forums thread brings...

Posted on May 25, 2007 10:35 AM

A Google AdWords advertiser on DigitalPoint Forums mentions that his landing pages -- which he uses specifically for AdWords (thus far) -- have been creeping up in the search results, and he feels that the additional clicks are interfering with...

Posted on May 8, 2007 10:29 AM

A Cre8asite Forums member references a Google Groups thread that suspects that Ask.com is trying to promote its search engine by running AdWords campaigns on Google for a user's own business. On Cre8asite, the member says: Ask.com is paying "partners"...

Posted on April 6, 2007 11:00 AM

Google came out and finally gave us some numbers. 0.02 Percent of Clicks Pass Through Google's Fraud Detector: Our Click Quality team investigates every inquiry we receive from advertisers who believe they may have been affected by undetected click fraud....

Posted on March 1, 2007 7:56 AM

A Cre8asite Forums thread spots something I have never seen before. A search on google earth in Google brings up an AdWords ad in the sponsored results for someone using the Google AdSense Referral Program to make money. But the...

Posted on February 23, 2007 7:26 AM

There is a relatively old Search Engine Watch Forums thread that has a new post from Discovery with some nice information. He was originally wondering why his geo targeted campaign towards Texas was sending zero traffic to his site and...

Posted on February 23, 2007 7:12 AM

A Search Engine Watch Forums thread has a poll asking members to vote on the most important factor they believe determines your CTR (click through rate) on your ad. The options include: Title Ad Copy Display URL Position Narrowness/broadness of...

Posted on January 2, 2007 7:03 AM

Yesterday I reported at Search Engine Land that Microsoft China To Display Baidu's Search Ads. Yes, Microsoft asked Baidu if they would run and manage the ads on their China properties. My reaction and the communities was something like, wait...

Posted on December 15, 2006 7:31 AM

Via Search Engine Roundtable Forums, PPC Blog UK wrote that Google may be testing something called "Predictive Average CPC" in the up coming months. He tries to explain; The theory behind this is that it will provide advertisers with much...

Posted on December 6, 2006 7:15 AM

A reader asked that I give the new Amazon PPC program some coverage, since there is a WebmasterWorld thread on it. The thread links to Gary's ResourceShelf post named What’s A ClickRiver? New Pay-Per-Click Sponsored Ad Program from Amazon and...

Posted on November 13, 2006 7:33 AM

A fun debate is brewing at Search Engine Watch Forums on a controversial DMNews article by David Pasternack named Troubled times for SEO firms from yesterday. David has three points, all making a case for PPC being more challenging than...

Posted on October 25, 2006 7:33 AM

Currently a search on Raccoon at Google.com brings back an AdWords ad from Ask.com. The ad description says, "Use the New Ask.com to find it. Save time. Search better." If you click on the title, which reads, "Raccoon" it takes...

Posted on October 18, 2006 8:24 AM

MediaPost reported a week ago about Ask.com's plans to release a new platform for their sponsored search platform. Last night a thread went up at WebmasterWorld with the new feature list. Improvements in cost and budget control New ad structure...

Posted on September 29, 2006 7:36 AM

Tracking your metrics is vital in today's world of marketing, no one would argue with that. But when it comes to tracking PPC campaigns down to the phone call, it can get expensive and cumbersome. Discovery, Moderator at SEW Forums...

Posted on September 26, 2006 7:16 AM

What if you are a US based SEM and manage PPC campaigns for a company that is targeting UK consumers? How do you view the ads, as if you were in the UK, so that you can see what needs...

Posted on August 28, 2006 7:15 AM

BrianM at Search Engine Watch Forums posted a thread explaining that some Microsoft adCenter ads in MSN Search are landing to an MSN page that has no content, outside of this html produced: <HTML> <HEAD><TITLE>No Such Link</TITLE></HEAD> <BODY><H1>No Such Link</H1></BODY>...

Posted on August 16, 2006 8:00 AM

Have you received an email notifying you of a settlement by Yahoo! with Checkmate? "A proposed Settlement has been reached in a class action proceeding alleging that Yahoo! breached its contracts with Class Persons and committed unfair business practices by...

Posted on August 16, 2006 7:23 AM

The MSN adCenter blog announced that "Microsoft adCenter will launch in the U.K. this week!" Got that right, starting Tuesday 15th August, the Microsoft properties, aka MSN Search and Windows Live Search, will be serving up adCenter ads 100% of...

Posted on August 14, 2006 7:28 AM

A reminder that if you want to receive a credit and join the class action lawsuit against Google. You can earn part of the $60M pot 'deserved' to Google AdWords advertisers who feel they have received "invalid clicks." To submit...

Posted on August 3, 2006 8:39 AM

A WebmasterWorld thread notes of a BusinessWeek report that Ask, Google, Microsoft, and Yahoo are coming together to form standards on what is an "invalid click." The Internet's leading search engines are teaming up with an advertising trade group to...

Posted on August 3, 2006 7:52 AM

A Search Engine Watch Forums thread begs the question, can the price increases seen at Google AdWords have an impact on the prices at other PPC engines, such as Yahoo! Search Marketing? The logic behind the question is that while...

Posted on August 3, 2006 7:40 AM

AussieWebmaster started a thread at Search Engine Watch Forums listing some of the features we should expect from the August 5th upgrade. - Now, use Microsoft adCenter with the Firefox 1.5 browser! - Daily, weekly and monthly data will be...

Posted on August 1, 2006 8:20 AM

Stacy Williams who speaks often at the SES conferences started a thread at Search Engine Watch Forums asking why does Google for some queries show the same AdWords ads in Google Web search results as they do in Google Maps...

Posted on August 1, 2006 7:08 AM