Microsoft Advertising has added conversion and spend metrics to the PMax Website Publisher URL report. So if you check out the report, you will see a bunch more insight and data into the performance of those ads.
Navah Hopkins, the Microsoft Ads Liaison, wrote on LinkedIn, "I'm so excited about this Microsoft Advertising update: PMax Website Publisher URL report now includes conversion and spend metrics!" "We heard you that visibility into conversion tracking and spend at the publisher level is important," she added.
Here is a screenshot:
Here's how to use this information, she explained:
(1) Build Audience ads campaigns focused on winning placements! If you're seeing a placement really take off - consider using Audience ads to remarket or build fresh Impression-based remarketing audiences from winners!
(2) Exclude placements that aren't quite right! If a placement seems wrong for your brand, you can exclude it at the account level via URL exclusion lists.
(3) Report on PMax wins with confidence! It can be challenging to say yes to bias free investments. Now you can point to more data to back up the metrics PMax reports (especially if you're layering in New Customer Acquisition).
Forum discussion at LinkedIn.
