Microsoft is testing underlining the product name and product price in the shopping ads carousel at the top of the Bing Search results. I am not sure how much this adds to the interface but maybe it drives a bit more attention and thus clicks?
This was spotted by Sachin Patel who posted about it on X - he said, "Bing is testing underlined product names and prices in ads."
I was able to replicate this in one browser, here is what I see:
Here is the normal version without the underline font style:
Bing is testing underlined product names and prices in ads. @rustybrick pic.twitter.com/xGGcdr48kP
— Sachin Patel (@SachuPatel53124) February 2, 2026
Forum discussion at X.
