Microsoft Advertising Custom Columns Supports All Conversion Metrics

Microsoft Advertising custom columns now support all conversion metrics - instead of just specific conversion metrics. This gives advertisers more flexibility on tracking campaign performance.

Navah Hopkins, the Microsoft Ads Liaison, said on LinkedIn, "We heard you - custom columns now supports all Microsoft Advertising conversion metrics! Here's what you need to know:"

• Custom columns allow you to create your own unique metrics based on the data ratios that matter to you.
• You can create metrics based on all conversions or primary conversions.
• Revenue and ROAS metrics are based on the conversion values you set at the conversion goal level.

Here is a screenshot:

Forum discussion at LinkedIn.