I start off this week’s video recap with the monthly Google Webmaster Report, where you can quickly catch up on the past month in Google webmaster topics. There may have been a Google search ranking algorithm update around November 4th. Google said the internal code name for implementing BERT in Google Search was named DeepRank. This was said in a movie, a really well done movie, on how search works - I highly recommend you watch it. Google talked a bit more about passage indexing. Google’s Gary Illyes spoke in detail about how Google handles dupe detection and canonicalization. Google said your one off products should be archived, not kept live. Danny Sullivan of Google gave one-on-one advice to a travel blogger. Google said your home page can outrank your internal pages for deeper content. Google is really going to stop supporting data-vocabulary.org in January. Google Search Console misclassified some Google Discover video data. There was a poll about how SEOs use tools and how much they pay for them. Google is testing short videos in the search results. Google is testing a black search tools bar. Microsoft Advertising has a new promotions extension feature. Google Ads has an add-on to Google Sheets and a link to Ads Data Hub. Google Ads target spend setting will stop working for maximize clicks campaigns in January. The Product Expert virtual summit was a week or so ago and Mihai was there and summed it up for us. Finally, the elections were Tuesday and I asked how SEOs voted, turns out, most voted for Biden. Oh and if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.
SPONSOR: This week's video recap is sponsored by Loud Interactive, a Chicago-based SEO firm led by Brent D. Payne.
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Search Topics of Discussion:
- November 2020 Google Webmaster Report
- Google Search Ranking Algorithm Disturbance On November 4th
- DeepRank Is Google's Codename For BERT
- Amazing Google Movie On How Search Works
- Google On Passage Indexing: It's Not A Core Update, It's Ranking Not Indexing & Don't Optimize For It
- Google Goes Deep On Dupe Detection & Canonicalization
- Google: Out Of Stock One Of A Kind Product Pages Should Be Archived
- Google One-On-One On Why Rankings Go Up But Traffic & Clicks Down
- Google: Home Page Outranking Internal Pages For Deeper Keywords
- Google To Stop Supported Data-Vocabulary On January 31, 2021, For Real This Time
- Google Search Console Misclassified Discover As Video Performance Data
- Most SEOs Use Few SEO Tools & Don't Spend Much On Them
- Google Short Videos Carousel In Search Results
- Google Tests Black Search Tools Bar
- Microsoft Advertising New Promotion Extensions
- Google Ads Add-On To Google Sheets & Link To Ads Data Hub
- Google Ads Target Spend Setting Will Sunset In January 2021 For Maximize Clicks Campaigns
- Behind The Scenes: Google Product Expert Virtual Summit 2020
- Who SEOs Voted For In The US Presidential Elections
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