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Aleyda Solis posted a set of polls on Twitter asking SEOs about their SEO software and tools usage. In short, it seems like most SEOs use two to four tools and spend under $13,000 annually on those tools. I suspect most of those spend a heck of a lot less than $13,000.
The first question was what is your annual total budget for SEO tools:
SEOs, can you please answer a couple of questions? Let's find out how much do we spend in SEO tools and how many paid tools we use!
— Aleyda Solis (@aleyda) October 29, 2020
1. What's your *annual total budget* for SEO tools?
The second question was how many paid SEO tools do you use:
2. Across how many SEO tools do you spend your annual budget in? (aka: How many *paid* tools do you use)
— Aleyda Solis (@aleyda) October 29, 2020
Keep in mind, a lot of SEOs I know also build their own tools. But there are so many advanced and useful paid tools out there, so I am a bit surprised by the responses to these polls.
Forum discussion at Twitter.
