Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Search Buzz Video Recap: 11/4 Google Algorithm Update, Google DeepRank & BERT & Dupe Detection Explored
I start off this week's video recap with the monthly Google Webmaster Report, where you can quickly catch up on the past month in Google webmaster topics. There may have been a Google search ranking algorithm update around November... - Google: Two Different Canonicals On Same Page Is Undefined
What happens if you have two different canonical URLs listed on the same page, you know where they point to different URLs. John Mueller from Google said that leads to the canonical information being undefined. So Google will use other signals to determine the canonical URL, if needed. - Google: 18k URLs Dropping Out Of Google In A Few Days Is Not Surprising
A webmaster or SEO said on a site he works with, about "18,000 urls were suddenly deindexed" by Google "in a few days." And John Mueller from Google said on Twitter "things always come & go over time, so just hearing about 18k URLs dropping out doesn't seem that surprising to me." - Who SEOs Voted For In The US Presidential Elections
I saw an interesting NPR story on which types of Americans voted for who in this US Presidential election race. It breaks it down by tons of different characteristics but not by SEOs. So I ran a super scientific (probably more scientific than our professional pollers) poll on Twitter to find out. - Google Drops Local Pack Reviews For Banks
I am not sure when this happened but it seems Google is now treating banks differently in the local results. The local pack would normally show reviews for banks, but now the reviews are missing. You can see them when you click into the detail listing but you do not see them on the local listing pack. - Google Maps Back To The Future Street View Car
Back in 2015, Google had a special easter egg in Google Maps to display a street view car icon using the car from the movie Back To The Future. Here is a high resolution version photo of that car.
Other Great Search Forum Threads:
- I think you've just shown that PPC influences SEO Twitter :-), but ... for Google, on the other hand, we have a strict separation between paid & organic in search. Using PPC to jumpstart a site (tra, John Mueller on Twitter
- So after months of hard work I'm really really thrilled to be able to start talking about @search_united, a first of it's kind speaker accelerator looking to aid in helping under represented groups break into conference speak, Dan Leibson on Twitter
- We generally don't comment on why specific pages rank the way they do. There are so many factors involved in crawling, indexing, and ranking that it's usually futile to try to count the things they do wrong (also,, John Mueller on Twitter
Search Engine Land Stories:
- Get beyond the algorithm with a data-driven SEO content strategy
- ‘Significant’ drop in Google-reported search terms seen across devices and ad formats [Report]
Other Great Search Stories:
Analytics
- How to Set Up Google Analytics Campaign Tracking, Business 2 Community
Industry & Business
- PES@Home 2020: Google’s first virtual summit for Product Experts, Official Google Webmaster Central Blog
- Beware Of This Google Drive Phishing Campaign, Latest Hacking News
Links & Content Marketing
- Topic Maps for SEO, InLinks
Local & Maps
- Google Maps currently lists Philly's airport as a soft pretzel shop, Billy Penn
- What the Tech: blur your house on Google Maps, Texomas Homepage
Mobile & Voice
- Voice Assistant Use on Smartphones Rise, Siri Maintains Top Spot for Total Users in the U.S., Voicebot
SEO
- An introduction to Microsoft Bing Webmaster Tools, Yoast
- ROI for SEO: How To Calculate ROI and Prove Value of SEO Initiatives, Botify
- 5 SEO Tactics to Maximize Internal Links — Whiteboard Friday, Moz
PPC
- Q4 CPM's: How Changing Consumer Behavior Will Keep Down Costs for Digital Marketers, Metric Theory
- Sunset of the Ad Manager API v201911, Google Ads Developer Blog
- The Holiday Landscape for Travel PPC in 2020, PPC Hero
- Guest post: The great reset of 2020, Microsoft Advertising
Other Search
