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Barry Schwartz / Executive Editor

Latest Article: OpenAI Wants Advertisers To Prompt To Create Ads

Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on Twitter at @rustybrick or on LinkedIn and read his full bio over here.
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Barry Schwartz's Articles

Barry Schwartz / Executive Editor

Most Recent Entries

OpenAI Wants Advertisers To Prompt To Create Ads & Skip Agencies

Google AI Mode Launches UCP-Powered Checkout

Google AdSense Adds New Triggers For Vignette Ads

Google Ads New AI Mode Shopping Ad & Veo 3 Is In Asset Studio

Google Releases Early Preview Of WebMCP

Older Entries

Daily Search Forum Recap: February 11, 2026

Bing Webmaster Tools Rolls Out AI Performance Report (With New Design)

Would You Give Google Your ID Numbers To Remove Results About You

Google Clarifies Google's Crawler File Size Limits Doc Again

Google Sign In To Customize Top Stories - Preferred Sources

Google Business Short Names Being Removed From Business Profiles

Daily Search Forum Recap: February 10, 2026

Google Search Ranking Volatility Gets Heated Again February 10th

Google Ads Performance Max A/B Experiments In The Wild

Grokipedia Seeing Decline In Google Search Visibility

OpenAI ChatGPT Ads Go Live With User Ad Controls

Google AI Mode Tests Citation Icons At Bottom Of Answers

Bing Tests Dynamic Results Count Under Search Box

Daily Search Forum Recap: February 9, 2026

Google On If A Younger Web Site Can Beat An Older Website In Search

Google AI Overviews Tests Contextual Overlay Link Cards

Google Preferred Sources Deeplink Button Is Broken

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